Idea Generation for Innovation

Essay

Table of Contents
INTRODUCTION...........................................................................................................................1
Discussion of statement..............................................................................................................1
Discussing relevant literature associated with the topic.............................................................2
Evaluating options.......................................................................................................................3
Taking a stand Justification of stand...........................................................................................3
Conclusion/Recommendations........................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Innovation is defined as a process in which an individual create value by implementing
new ideas. Innovation starts with the generation of creative ideas along with this it is mainly
concerned with, discovery and searching, development, adoption of new products,
experimentation and new organisational set ups (Liu, Wang and Liu, 2020). If it is talked about
idea generation, it is a creative procedure that involves allocation of ideas, testing, research,
editing and ultimate implementation of plan. They are mainly known as key to innovation
through which innovation facilitates. In this report formative discussion has been made upon the
concept of idea generation.
Discussion of statement
“Idea generation is described as the process of creating, developing and communicating
abstract, concrete or visual ideas. It’s the front end part of the idea management funnel and it
focuses on coming up with possible solutions to perceived or actual problems and
opportunities.” (Julia Kylliäinen, 2019).
As per the above mentioned statement, it has been determined that ideas acts as primary
step that leads an organisation or an individual to make improvement (Han, Forbes and Schaefer,
2020). As, in order to assure progress organisations and human beings mainly look upon new
ideas. Further it has been evaluated that new ideas aid an individual to solve particular issue. In
addition to this, idea generation allows organisation to uncover opportunities for further growth
and development.
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