Essay

Marketing

 As Ryanair is a successful company and there are
various products and services which is offered by
the company like airline tickets and food and
beverages.
 These forms the main products of the company
which can result in higher profitability and growth
if there sales increases in the market.
INTRODUCTION

Consumer decision-making process
 It is referred as a process which helps the consumers to identify gather information,
evaluate various alternatives and make a buying decision once their needs are
identified.
 The consumers behaviour of decision-making is a complex procedure which involves
various steps starting from the problem recognition to purchase decision.
 Ryanair in order to increase the sales of Tickets and Food and Drinks has to be aware of
consumer buying decision-making process and consumer behaviour.
 Different customers have different needs and preferences and these are referred those
needs which influence the decision of customers like some customers prefer economy
class and some customers prefer business class and book tickets accordingly.
 Here a company has to analyse and realize the basic problem of customers buying
decision-making process and Ryanair can make their products and services different
form its competitors in the markets.