Organizational Issues and Motivation: A Case Study of Kogan Company in Australia

ESSAY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company overview......................................................................................................................3
Organizational issue relevant to motivation, cause of problem and its symptoms......................4
2 motivational theories or models applicable to organizational issue.........................................4
Practical and appropriate solutions to address problem within company....................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Organizational behaviour is study of individual and group performance as well as activity
within company. It is effective application of knowledge about how people act at firms where
they work. The present essay is based on Kogan company work in retail sector in Australia, it
explains the brief overview of organization, organizational problems relevant to motivation and
cause of issue. The objective of this study is to define 2 motivational theories applicable to
organizational issue. Motivation is the key concept of this essay, management plays their role to
solve problem and motivate workers.
MAIN BODY
Company overview
Kogan is the biggest retailer in Australia, they are able to provide range of products from
leading brands across broad range of categories regarding customers electronics, home-wares,
toys, hardware, appliances etc. They operate and own piece of exclusive private label brands in
order to increase its profitability rather than before. Ruslan Kogan is the founder of this
organization founded in 2006, established their headquarter in Melbourne, Australia. Kogan.com
is the portfolio of services and retail businesses including Kogan marketplace, Mobile, internet,
Travel & Kogan money (Dieu Ho and et.al., 2019). Firm focused on making in requirement
services and products more accessible as well as reasonable. Through digital efficiency, they
renowned for price leadership that is beneficial for overall business. Company is considered as
the most recognizable face of online shopping and retailing revolution in nation. They achieved
$3 million in third year of its opening, they are projected to make more than $350 million in
2014. Organization provide return facility to its consumer in case of wrong delivery or any
damage to products. People can check their order status by logging into its Kogan.com account.
Kogan is all about creativity, that will never change, not reason how big they obtain, the
management of company is believed that there is always better way to deliver & creates
technology people want. The expansion of company to UK will be run and operated through
Melbourne office.
In addition, Kogan delivers is made via national courier network, they are able to create
the best shopping experience, from easy buying to reliable after sales service and efficiency
delivery.