Impact of Covid-19 on Apple: Coping, Management, and Survival

ESSAY ABOUT APPLE

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
ELEMENT 1....................................................................................................................................3
Impact of Covid-19 on adoption and utilization of digital technology........................................3
ELEMENT 2....................................................................................................................................6
How Apple cope, managed and survived during pandemic........................................................6
ELEMENT 3....................................................................................................................................8
Recommendation.........................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
E-business refers to business in which information is shared across internet (Kollmann,
2019). These services can be exchanged between businesses, groups and individuals directly.
This present study is based on Apple that is an American multinational technology company. It
designs, develops as well as sell consumer electronics and famous for attractive designs. Apple is
both B2B and B2C brand. This study is going to discuss impacts of Covid-19 on overall
performance and functions of Apple company. Porters' five forces and PESTLE analysis discuss
macro environmental factors and help company in knowing the intensity of competition. It helps
company in improving strategies for reducing all negative impacts that macro environmental
factors have on it. Further, it will discuss effectiveness of its value chain theory and ability of
R&D that makes Apple able in managing or surviving during pandemic. Lastly, it will
recommend some theories and strategies that can make organisation more sustainable in post
Covid situation and to gain competitive advantages.
MAIN BODY
ELEMENT 1
Impact of Covid-19 on adoption and utilization of digital technology
Online service trends became very popular when Covid-19 was creating a negative
atmosphere in market. Hygiene and safety were first priority of customers which became
necessary for the company to deliver sustainable services. Customers were not being able to shop
due to lock down and so was the company not being able to reach out but when the market
started reopening the company started online services and promoted it further. There is direct and
indirect communication which Apple is having with its customers and this factor must be
maintained. It ensures that good quality services can be delivered and development can take
place. Customers of the organization adapted to online platforms during the lock down and found
it safer even which is a great factor for the company to have for a long run (Forster and et.al.,
2020). Apple is promoting themselves in the market on a large scale so that operational
efficiency and sales growth can make company to achieve stable economic factor and higher
reputation. Apple is having a loyal and trustworthy reputation in the market which must be
maintained. Thus organisation came up with different models and innovations so that the
satisfaction level of workforce and employees can be improved upon.

PEST
It is important for company to understand the external factor and make decisions
accordingly so that there are going to be higher performance. External factors are not in control
of the company but strategies and planning of Apple is done on this bases so that there are going
to be minimum risks and errors which are going to take place impacting the standards and value
of the brand.
 Political factors
The government wanted to keep the people safe therefore there were a lot of measures
which were taken so that there is going to be higher performance. Apple was not being able to
make sure that the products are reaching globally to the customers which made the company go
in lose which is not a good factor for such a reputed company in the market (Shalini Shah and
et.al., 2020).
 Economic factors
There was stability in the economic factor of business which has to be well maintained
and managed in the market which was good for the brand value. A good proportion of population
lost their jobs and income level reduced because of the pandemic situation which needs to be
considered by Apple. The pricing of the products did not fall for the new products which were
being launched because the premium customers are being targeted by Apple from a long run.
 Social factors
Employees of Apple lost their jobs because of the economic stability which was required
in the company which is going to be invested in research and development department. Trends of
customers is being worked upon and confidence of new products is present in Apple Inc. which
is a great factor and needs to be well maintained for higher competitive advantage in market.
 Technological factors
Apple puts a lot of investment in the technological aspect so that it can bring more
innovation and inventions. Technological improvement is also key factor to increase
productivity. There are many copyrights as well which the company is having for the process,
design, etc. which are present in Apple so that there is going to be higher competitive advantage
making the brand image increase (Urrestarazu and et.al., 2017).
Porters 5 Forces