ESSAY ANALYSIS1
The thesis statement of the essay ‘Like a rock’ is that the efficiency of the product mostly
depends upon the target audiences, the innovativeness of the product depend upon the likings of
the target audience. In this essay Chevrolet showed an example that the target audience of S-10
is the young , active and the adventurous American male and it innovative features depends on
the choice of the target customers, which shows the importance of detecting the right target
audience and determining the likings of the target audience. The advertising strategy depends on
the concept of attracting the targeted customers. The ad contains the symbol, which plays a great
role in attracting the targeted customer like the symbol consist of different color and the
background of the page and the photographs on the forefront of the page are determined on the
choice of the targeted customers. Like the photographs in the forefront can be brown and white
instead of black and white and the unimpressive color of the page like the oddly placing of colors
in the forefront page. The drab color suggest about the product and shows that both the ad and
the product does not try to show something or some features which they are not (Luo et al.)
The ad of new Chevy S-10 involves the Carlos Sandoval, Navy SEAL for vouching the
new Chevy S-10. Chevrolet chose Mr. Sandoval as he was the most worthy spokesperson and as
the target audience are the mid-twenties and the outdoorsmen of average mid-twenties are
generally not impressed by the celebrity spokesperson as their main focus is to find out the
product does the job or not. Therefore, Mr. Sandoval is not the celebrity and his single ad has
become popular for its own efficiency. The most important trait that makes Mr. Sandoval an
effective spokesperson is that the Navy SEAL honor on which the whole ad rest on. This shows
the impact of the target audience on the product advertising strategy.
The thesis statement of the essay ‘They lived’ is that the business provides the audience
with the choice of the weighty music or the shocking visuals that appeals the audience’s

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