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BUS1003 Business Communication Essay

   

Added on  2020-05-28

6 Pages1571 Words114 Views
Running head: BUSINESS COMMUNICATIONBusiness CommunicationName of the Student:Name of the University:Author’s Note:
BUS1003 Business Communication Essay_1
1BUSINESS COMMUNICATIONBusiness communication allows the business organizations to share information andensures the clear flow of information both internally and externally. Effective businesscommunication ensures the commercial success of the business organizations, as this providesan opportunity for negotiations, positive relationships and working environment thereby,improving the morale and employee efficiency. This essay highlights the concept of ethos,pathos and logos and its significance in business communication for the business organizations. Ethos pathos and logos are considered as Aristotle’s form of rhetorical proof thathighlights the ethics, appeal to emotions and appeal to logic while communicating. Ascommented by Tran (2016), individual credibility, expectation and reference highlight theconcept of ethos in business communication. Thus, ethos highlights the ability of theindividuals to appeal to ethics thereby, convincing someone of the character of the persuader.Ethos provides an opportunity for the individuals to convince other with their idea and follow itappropriately. The main features of ethos are character and expertise that provides anopportunity for the individuals to convince others. The word credibility highlights the individualqualities such as the power to elicit the audience believe in the character of the persuader.Thus, highlighting the character of credibility allows the individuals to convince others by usinghumour. On the other hand, pathos is defined as the ability of the individuals to establish anemotional connection thereby, highlighting the reason why people tend to believe the speakerof the persuader (Shanahan & Seele, 2015). Emotional connection is highly significant whilecommunication, as this provides an opportunity for the speaker and the audience to ensureengagement by emphasizing on the tone of communication. The cognate strategies involved inthe case of pathos include tone, emphasis and engagement. The choice of words largelyinfluences the tone of communication. Thus, it is essential to consider the voice, words andconfidence while judging the appropriateness of the communication tone. Emphasis is anothercharacteristic of pathos as this provides an opportunity for the individuals to stress onparticular points thereby, ensuring easy understanding (M. Brennan & M. Merkl-Davies, 2014).For instance, as it is difficult to understand if everyone speaks at the same time similarly it is
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2BUSINESS COMMUNICATIONdifficult to understand if all the points are presented equally. Thus, the speaker needs to stresson the significant points that will help in communicating the message more effectively. Thisensures better engagement of the speaker or the persuader with the audiences. However, people fail to connect them with the ongoing communication if they lackunderstanding about the topic or the deduced conclusions. Thus, logos highlight the appealingmode to others. According to Tirdatov (2014), the concept of logos highlights the significance oflogic while communicating, as this provides an opportunity for the audience to relate to thecommunication logically and ensuring better understanding. The cognate strategies of logosinclude clarity, arrangement and conciseness. According to this, it is essential for the speaker toensure clarity, as this helps the audience to decode the message more efficiently. Clarity in ideaand information highlights better connection of the speaker with the audience, as they are ableto understand the logic behind the idea. Conciseness highlights to be on point and disregardingthe points that would distract the audience from understanding the main point by arrangingthe visual and verbal elements in a manner that the audience is able to interpret correctly(Baccarani & Bonfanti, 2015). In today’s digital age, communication is the key to success that helps in the clear flow ofinformation within and outside the business organization. Ethos, pathos and logos aresignificant in ensuring effective business communication. As commented by Shao (2013), logosprovides an opportunity to ensure clarity, conciseness and arrangement of the topic ofcommunication in business. As a result, the different stakeholders are able to ensure claritywhile presenting their idea in the business. As a result, the audience is able to decode themessage of the speaker more effectively. This is because the audience is able to relate them tothe topic from the logical perspective of the speaker. Additionally, being conciseness allows thespeaker to emphasise the main point by avoiding unnecessary factors. In digital businesscommunication, conciseness is necessary as this ensures to cascade the main point moreeffectively. However, as argued by McCormack (2014), being conciseness also restricts theaudience to consider the additional valuable points that are necessary. Appropriate
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