Assignment about Essay Exercises

Running head: ESSAY EXCERCISES 1
Name
Institution
Date

ESSAY EXCERCISES 2
1.
Getting business with a client in another country can be a daunting task. The challenge
often arises as a result of difference in cultures. For instance, in Japan observing another
culture’s etiquette plays a crucial role in facilitating a successful communication. This is because
cultural elements have a profound influence on decision-making as well as effectiveness of a
particular business (Rothlin & McCann, 2016). Another things that one has to pay attention to is
the observance of cultural practices varies from one individual to another. Among the most
common values that one is required to have in Japan are as follows:
In most business setting in Japan, silence is valued rather than consistent communication
from one party. Therefore, an introverted approach in the beginning of a business rapport is
common among business people in Japan. This is attested by numerous proverbs in their culture
that places importance on silence.
Another important element that one may consider is group solidarity. In Japan’s culture,
individualism is shunned and group solidarity is embraced. However, individual contribution is
valued although not to the extent of showing praise because it is perceived to be an expression of
embarrassment to the individual contributing substantial remarks.
Business cards in Japan are considered significant and when offered one, it is expected
that one should warmly accept the card, read it and then put it in the pocket. This gesture is
viewed as an expression of extending one’s identity. Age is considered to be important in
business decision making thus older people tend to be respected and treated well (Yamamoto &
Lloyd, 2019). This implies that to get a business with a large institution one has to involve older
people in the negotiations.

ESSAY EXCERCISES 3
2.
While conducting business in Mexico, one is required to understand the culture of the
Mexicans in order to fair well during meetings. This is the case because the country is considered
to be a high-context culture. This implies that they value long time connections and a shared
approach of expectations (Garber, 2019). In this regard, the effectiveness of a team is pegged on
the establishment of relationships. Communication in meetings should be less formal and less
explicit. In essence, the decision making process requires long-term relationships and face to
face engagement.
The Mexican people value family and personal relationship. As a result, effective
business meetings are likely to mix business and personal relationship. Meetings can be held in
homes during dinner or weekend gatherings. It is considered almost impossible to get deals in
Mexico without the element of personal relationship (Frank, 2017). Another significant factor to
note during meetings with Mexicans is that decisions are subject to change or require follow up.
Therefore, one should always watch non-verbal communication which helps individuals from
other countries to speak the language of the Mexicans when conducting business.
3.
Target market
The target market for the non-branded athletic shoe that is low to medium quality and
retails at 39.99 is everyday wearer’s target market segment. This target market is considered as a
mainstream market because it consists of a wide range of individuals who are after purchasing
athletic shoes for purposes of wearing on their day to day life (Andrews & Shimp, 2017). Since
these athletics shoes are not meant to be worn for specific purposes, individuals who are likely to