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Car Industry

   

Added on  2020-09-03

10 Pages2545 Words83 Views
Essay: Industry car,Company Rolls Royce1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................3RECOMMENDATIONS.................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................102

INTRODUCTIONWith the introduction of technology and excessive increase in the demand the competition inmarket has raised to a great extent. There is tough and close rivalry in distinct sections whichincrease pressure on manufactures to supply best at the first time. Car industry is one of thebiggest industry in the world and has continuous increasing demand in the market (Dodourovaand Bevis, 2014). Wide range of companies are involved in it and are providing innovativedesign products by using effective marketing and selling strategies which are capable ofproviding long term benefits to the same. Rolls – Royce motor car limited is a luxury automobilebrand which was established in 1904. It was established as a wholly owned subsidiary of BMW.In the following report it will be discussed that how this organization is placing itself in themarket and achieving the competitive advantage. For same models that helps in understandingthe industry will be elaborated like porter five force model through which all the relevantinformation about the company’s market can understood in detail.TASKBackground of Rolls - RoyceRolls – Royce limited was founded by Charles Stewart Rolls and Frederick Henry Roycein 1904. It is a well-known brand which got famous in a very short period of time and acquired agreat market. In a very less duration this brand got good position in the best supplier of qualityengine and also for making standard cars which were better than the already available cars in themarket. Later in 1940 it started developing jet engine too which further add more competitiveadvantage to the brand (ROLLS-ROYCE MOTORS LTD. - Company Profile, Information,Business Description, History, Background Information on ROLLS-ROYCE MOTORS LTD.,2018). Usage of advanced applications and innovative techniques is the heart of Rolls – Royce. Itbelieves in increasing sales through suppling quality output instead of cutting cost bycompromising with the standards. Excessive of funds are spent by the referred organization inresearch and development department so that what is best is being supplied to the customers. Inorder to achieve the competitive advantage, the referred organization give focus on its strategies(Smith, 2013). There are various competitors of this brand among which Boing Co unitedtechnology Crop are the major ones. Due to the excessive high quality services and productsoffered by Rolls Royce it does not find it a challenging job to give a tough rivalry to other3

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