Essay

Essay

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Discussion and critical evaluation of statement of Julia.............................................................1
CONCLUSION ...............................................................................................................................3
REFERENCES ...............................................................................................................................4

INTRODUCTION
Innovation is mainly related with the generation and creation of new value by the way of
implementing and leading out some new and creative ideas. Innovation thinking skills had
become important and viable for success for all organisation as it leads to and ensures better
quality and improved products and services. Present essay is based upon the understanding the
nature of innovation and idea generation along with analysis of common factors that lead to
success or failure within an organisation.
MAIN BODY
Discussion and critical evaluation of statement of Julia
According to Julia Kylliäinen, 2019 idea generation is a process of creating and
developing new and better ways along with communication and visualisation of new ideas which
forms a base for innovation (Idea Generation, 2019). The nature of innovation can be defined as
an application of new and creative form of ideas that are generated by the critical and creative
thinking of an individual with the aim of producing improved products or services or leading
efficiency in an organisation. Regular innovation and generation of new ideas is important and
highly needed by an organisation to have an enhanced competitive edge in a penetrating and
target market to garb and avail bigger opportunities in business environment.
From the view of Julia it has been evaluated that idea generation is a vital process
associated with creating, developing and communication new abstracts and innovative ways of
conducting business. Thus, innovation and generation of new ideas is mainly associated and
focuses on coming up with feasible and all possible ways to overcome a problem and perceive an
opportunity.
According to Boston-Fleischhauer, (2016), all organisation are facing an issues and threat
of high level of competition prevails in the international market which comprises of large
number of competitors dealing in same sector. Thus, generation of new ideas and regular
innovation become most vital and important for this organisation to remain ahead of its
competitors in order to maintain its success level and productivity. Generation of new ideas and
innovation leads to production and creation of more exclusive and improved products and
services.
1

According to Salehzadeh and et. al., (2017) there are various other factors also which
lead to innovative success or failure within an organisation and impact its performance and
success level which comprises of innovative thinking skills, communication skills and time
management skills along with commercial and market awareness skills.
In views of Masood and Egger, (2019), innovative thinking skill is very important and
viable for success of an organisation as it leads to generate a new idea for innovation (The
importance of Innovation and its Crucial Role in Growth, Survival and Success of
Organizations, 2020). Further, implication of communication skills is also vital for an individual
as it leads to reduction in chaos and conflicts at place of work to maintain better coordination and
collaboration in employees. This, enhanced coordination and effective communication facilitates
and support enhanced creativity and generation of better ideas.
According to Lee and Farh, 2019, the concept of the idea management funnel is a
process that provides mechanism to enable a company to have constant stream of ideas which
can be effectively used by them to enhance there viability (Innovation funnel, 2020). The
following diagram could be analysed for proper understanding of the funnel:
I
llustration 1: Innovation Funnel, 2020
(Source: Innovation funnel, 2020)
The above diagram is representing the steps of idea management funnel which provides
a mechanism that enables a constant stream of ideas that could be screened by an organisation
for better viability and innovate successfully. The idea management funnel comprises of idea
generation which can be described as the process of creating, developing and communicating
2

abstract, concrete or visual ideas for betterment and successful innovation. Idea generation is
taken as the front end part of the idea management funnel which focuses on coming up with
possible solutions to perceived or actual problems and opportunities. The back end of idea
management funnel comprises of testing the idea and innovation with respect to external
environment to test its viability and feasibility in leading better success and improvement in
organisation through continuous innovation and better idea generation.
Apart from this, an analysis can also be drawn from the statement provided by the Julia
that concept of idea management funnel and idea generation plays a vital role in coming with
more innovative solutions to overcome or resolve a problem. Further the concept of The
Innovation and idea management Funnel, also referred and lead to a proper Funnel and structure
for Management Process which provides an effective approach for leading innovation. It is used
by companies to create an innovative and realistic action plan for its betterment and enhanced
performance.
CONCLUSION
On the basis of above assignment a conclusion can be made that generation of new ideas
and innovation is vital and important for success of an organisation. It leads the business to
become productive and deliver the best quality products with innovative features to the
customers.
3

REFERENCES
Books and journal
Boston-Fleischhauer, C., 2016. Beyond making the case, creating the space for innovation.
JONA: The Journal of Nursing Administration. 46(6). pp.295-296.
Lee, S.M. and Farh, C. I., 2019. Dynamic leadership emergence: Differential impact of
members’ and peers’ contributions in the idea generation and idea enactment phases of
innovation project teams. Journal of Applied Psychology. 104(3). p.411.
Masood, T. and Egger, J., 2019. Augmented reality in support of Industry 4.0—Implementation
challenges and success factors. Robotics and Computer-Integrated Manufacturing. 58.
pp.181-195.
Salehzadeh, R., and et.al., 2017. Factors influencing organisational performance: the role of
knowledge sharing and organisational agility. International Journal of Business
Excellence. 11(3). pp.344-356.
Online:
The important of Innovation and its Crucial Role in Growth, Survival and Success of
Organizations. 2020. [Online] Available Through:<
https://www.sciencedirect.com/science/article/pii/S221201731200117X >.
Idea Generation. 2019. [Online]. Available through:
<https://www.viima.com/blog/idea-generation>
Innovation funnel. 2020. [Online]. Available through:
<https://www.toolshero.com/innovation/innovation-funnel/>
4