Assignment : Business Plan Report
Added on -2020-07-22
| 20 pages| 4670 words| 766 views
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BUSINESS PLAN
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1Overview of Business plan..........................................................................................................1Target Market..............................................................................................................................4Management team and structure.................................................................................................4SWOT Analysis..........................................................................................................................4Market Trends.............................................................................................................................5Competitors of RHS....................................................................................................................7Sales and Marketing strategy......................................................................................................8Legal requirements......................................................................................................................8Training and ongoing requirements............................................................................................9Payment Options available for the customers.............................................................................9Operational Plan..........................................................................................................................9Financial Plan............................................................................................................................10Sources of funds........................................................................................................................14Gantt Chart................................................................................................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
Illustration IndexIllustration 1: Old people statistics in UK........................................................................................7Illustration 2: Dementia statistics in UK..........................................................................................7Illustration 3: Estimated Gross Profits...........................................................................................12Illustration 4: Estimated Sales Revenue........................................................................................13Index of TablesTable 1: Pre operative expenses.....................................................................................................10Table 2: Cash Flow Projections.....................................................................................................11Table 3: Employees in the organization.........................................................................................14Table 4: Gantt Chart.......................................................................................................................14
EXECUTIVE SUMMARYIt is important to consider all the aspects such as marketing, finance, operational etc,while developing a business plan. An effective plan leads to a profitable organization in nearfuture. The report discussess about opening a care home facility named Reliable HealthcareServices Ltd (RHS Ltd) which will provide high quality domiciliary care and resident home careservices in United Kingdom. It has been estimated that there are large number of care homesavailable in UK which will be the competitors of RHS. The potential customers of RHS will beDementia and Alzheimer patients. Also, people who are going through old-age and cannot dowork by their own get attracted towards care homes. It has been estimated that it will require25000 pre operative investment so as to start the function of care homes. Moreover, an increasein the sales revenue by 5% is expected to be generated by 2022.Overview of Business planCompany ObjectiveReliable Healthcare Services Ltd (RHS Ltd) is a new limited company (to be set-up)which will provide high quality domiciliary care and resident home care services initially toGreater London and then to other areas in the United Kingdom.Vision: To become a number one choice when it comes to home healthcare service delivery inthe whole of Greater London within the next 5 years.Who We AreWe are a domiciliary and resident care provider, serving the private market and sociallyfunded care market. The Company will be providing a full range high quality care services inGreater London area. Opening first office in Q1 2018 to provide its domiciliary care services, theentity will then expand its domiciliary services as well as start and operate small resident carehome services in the following years (Barringer, 2012).What We SellDomiciliary care services and resident care home services will be the main services thatthe RHS Ltd will sell. Ourserviceswillbe delivered to the customers by a group of highly skilledhealthcare professionals and care workers, who know what it takes to give our highly respectedcustomers excellent care services as well as value for theirmoney. The main objective will be1
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