Grounded Theory in Business Research

This assignment delves into the concept of grounded theory, a systematic approach to generating theories through qualitative data analysis. It highlights the inductive nature of this method, contrasting it with traditional frameworks. The essay explores different perspectives on grounded theory, including those of Glaser and Strauss, emphasizing their views on data collection, coding, and theoretical sensitivity. Ultimately, the assignment concludes that grounded theory offers a valuable tool for understanding complex business situations from the respondents' viewpoints.

Running head: RESEARCH METHODS
RESEARCH METHODS
Name of the Student
Name of the University
Author Note

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RESEARCH METHODS
Article 3- Inductive theory generation: A grounded approach to business inquiry
One of the most systematic business theories is the grounded theory. According to
Paton (1990), it is the theory where a research method is applied through the analysis of the
data. It is one of the research methods, which is operated inductively. It relies completely on
the collection of the qualitative data. The researchers in this case review the data that is
collected. When the more data, which is collected are re-viewed the codes can be categorized
into concepts and finally they are grouped into categories. The new categories serve as the
basis for the new concept and theory. The purpose of the essay is to analyze this process and
to study it as an important business research method.
The grounded theory is different from the traditional theory. In this case, the new data
is collected and the research is completely based on the newly collected data and not on the
existing framework of data. Glaser emphasized on the necessity on the part of the researchers
to be more creative and particular in his or her approach. On the other hand, Strauss (1990)
put forward a different concept. He argued that a linear approach should have been there for
the recommended theory. On the contrary, Glaser (1992) further selected a specific institution
or organization for the research he further allows issues to be highlighted for the sake of
studying those. It completely depends upon the perception of the researchers. Strauss and
Corbin oppose it. They argued that the researcher must have the complete knowledge of the
scenario and after having the knowledge, he should proceed for the research. They opted for
more structured form of analysis. Glaser mainly focused on the different perceptions, and
different relations and incidents related to the situation. This stands completely in contrast
with the theory of Strauss and Corbin. Their main concern was the steps that they think is
more important than the analyzing any phenomena (Molloy et al. 2016).

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RESEARCH METHODS
The process contains the collection of correct data and in a systematic form. To
generate the theory in a systematic way it is important to collect the data in a systematic way.
However taking the theory forward, the main aim of coding is to conclude the report, which
includes the variable concepts. There is a theoretical concept, which includes the theoretical
sensitivity. This concept includes the thinking of the researcher`s regarding the data in
theoretical terms. According to this theory, it is necessary for the researcher to interact
continuously with the data and after the continuous interaction; a judgment is to be passed by
the researcher (Jolliff 2015). Data collection is the analysis of the field analysis; it contains
the interview notes, which usually includes the notes, the recordings or the transcripts. Apart
from this, it can be stated that coding is finally the outcomes of the questions that are being
raised. It includes the giving away of the answers regarding different categories (Midgley and
Venaik 2013). From the detailed study this one can state this for future.
Thus, from the above analysis a logical conclusion can be driven to this that many
critics and various opinions had studied it has been drawn from the studies. The theory the
theory has proved as one of the effective ways of business theory. In analyzing the situation
the perspective of the respondent is important than the perspective of the researcher. In the
end it can concluded by stating that the grounded theory commences from the naturalistic
situations, with the understanding of the interaction.

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REFERENCES
Douglas, D., 2013. Managerial lessons from the takeover of a small enterprise: A qualitative
case study. International Journal of Management, 30(1), p.99.
Jolliff, G.D., 2015. The entrepreneurial university and the mediation of crisis: A study of
university research magazines(Doctoral dissertation, The University of North Carolina at
Greensboro).
Midgley, D. and Venaik, S., 2013. Marketing strategy in MNC subsidiaries: pure versus
hybrid archetypes. In 55th Annual Meeting of the Academy of International Business (pp.
215-216). AIB Executive Secretariat.
Molloy, D., Hendricks, J. and Williams, A., 2016. The Interpretive Approach as a Means of
Understanding the Misunderstood.