M&S Marketing Strategy and Competitiveness
Added on 2020-02-12
8 Pages2490 Words273 Views
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Economics
Table of ContentsINTRODUCTION...........................................................................................................................3HISTORY .......................................................................................................................................3MARKET STRUCTURE................................................................................................................3CHARACTERISTICS OF PREVIOUS MARKET STRUCTURE................................................4NATURE OF INDUSTRY..............................................................................................................6GOVERNMENT INTERVENTION...............................................................................................7CONCLUSION................................................................................................................................7
INTRODUCTIONMarks and Spencer is the public limited company is UK. It is a retail company thatproduce all type of products like home products, fashion, food products and services and somore. Its a multinational company customers are set a effective brand image in their mind anduse their products in their life(Ball, Macraeand and Maguire 2013). This company use manysmart and techniques to improve productivity and production of products and give propersatisfaction to customers. Through this company develop economy of the country and increaseprofit and revenue of the country. Its update and change according to market trends and provideaccording to customers demands.HISTORYMarks and Spencer is the public limited company of UK. It was established in1884. it is a major multinational retailer company and head office in the Westminster, London.M&S listed in London stock exchange. Its produce luxury clothes and products to customers andthis is using perfect competition market structure. Founder of this company is Michael Marksand Thomas Spencer. This company services their products and services in the whole world tocustomers. Chairperson of this company is Robert Swannell and CEO Steve Rowe. M&S at thistime 959 stores in UK including 615 only that food products and good. Revenue of this is10,555.4 million (2016) and profit of this company is 404.4 million(2016). M&S stores are inUK as well as in India, turkey, Russia, Ireland, France etc(Ball, Macraeand and Maguire,2013).MARKET STRUCTUREMarket structure is the way to define organisational and market features and trends. Itshelp to define market systems and competitors in the market. Market structure though easy todetermine and evaluate marketing services and their trends after that evaluation of their productsand services and update or change their features and quality. Market structure refers to marketcompletion an their working strategies and techniques and help to determine customers demandaccording to that company will produce that kind of products and services to them. In the marketthere are many forms of market structure those are help to define structure of the company andtheir products feature and status of the company. Market structure can be divide into following:
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