Analysis of Redox Non-Innocence and Innocence Themes

The provided assignment is an analysis of redox non-innocence in chemistry and innocence themes in social science papers. It includes a list of references to various academic articles and books that discuss these topics, ranging from chemical reactions to social justice issues. The summary provides specific details about the assignment, including its focus on integrating wrongfully convicted advocacy into legal writing curricula and exploring the concept of loss of innocence in historical contexts.

INNOVATION

Table of Contents
.........................................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1 Innovation and its importance in comparison to invention....................................................4
P2 Leadership, teamwork, vision and culture can shape innovation and commercialisation.....5
TASK 2 ...........................................................................................................................................7
P3 4p's of innovation and use of innovation funnel....................................................................7
P4 Developments in frugal innovation .......................................................................................8
TASK 3............................................................................................................................................9
P5 Importance of commercial funnel and applications of NPD.................................................9
P6 Innovation Business Case for a company............................................................................10
TASK 4 .........................................................................................................................................11
P7 Various tools that company use to develop, retain its intellectual property........................11
CONCLUSION..............................................................................................................................11
REFERENCES..................................................................................................................................

INTRODUCTION
Innovation means top creating something new and find unique ways to do things better. It
is a process to develop and to innovate new and better things. It can be related be any process,
machinery, technology, goods or process. Invention refers to searching and introducing
something unique and new things which do not exist before time. iD Mobile is a small company
of telecommunication company (Gooren, 2011). This business firm deals in offering 4G pay-
monthly contracts on monthly basis. This company provides high data speed at reasonable cost.
In this report mentioned the differences among invention and innovation and also explain about
the importance of innovation. Organisational teamwork, culture, culture and leadership, these all
are helpful in give the shape to commercialisation and innovation. In this present report
mentioned about the 4p's of innovation and how a business firm use innovation funnel for
determining the innovative thoughts. There are some importance of commercial funnel and some
applications of New Product Development.
TASK 1
P1- Innovation and its importance in comparison to invention
Innovation means to transforming or to converting idea in to action form. It can be in
context of any process, designing or modification in any services and products, technology etc.
Ideas should be economical and should also be satisfy the particular needs and wants of a person.
In relation to social, it helps in introducing new ways for joint venturing, to enhancing the buying
power of customers (Camp and Arnold, 2016) There are two types of innovation and that are
evolutionary, continuous and revolutionary in nature. Invention means to inventing some thing
new and unique and it can be a process or any method. After searching new things, it is
necessary to patented it and with the help of this new discovery will be safe. iD mobile company
thinks new and innovative ideas how can they provide easy and good facilities to its customers at
reasonable price. There are some differences between innovation and invention:
INNOVATION INEVENTION
It means to think new ideas to introducing new
products or to modification in existing
products.
To discovering some thing new and special
which do not present before.

In this, there is a necessity of interpersonal,
technical or communication skills.
There is only one skill is required and that is
scientific skills.
It is related to combination of services,
processes, products or technology.
There is a single process required.
In this process, only employees are involved. In its process, there is a need to research and
development department.
Innovation is important to make things better and unique. It is required in every field.
Apple Inc. and Virgin mobiles both find new ways for rendering better services to their
customers (Duschinsky, 2013). Apple Inc. business firm, launched a iPOD and it is a music
player and in this there is a capacity is 1000 songs. By using new and latest technology, this
company make changes in its Mobile phones and give some special features and specifications.
The Virgin Group is a big company and it provides many services in other fields. The managers
of this company always motivate their employees and search innovative ideas to give benefits to
society. Importance of innovation is described as follows:
Helps in attracting buyers- With the help of innovation, it will be easy to attract buyers.
To attract them towards services and products, it is necessary to this business enterprise to make
changes and to add some new things from which purchaser will easily attract (Lacy, 2010).
Company has to make products and give services after identifying the tastes and preference of
customers. From this, new customers will be attract and existing customers be retain and also be
loyal towards an organisation.
Growth or productivity- With the help of innovation, if business firm modified its
goods and services according top customer demand then the sales will be increased and from this
the productivity and development of iD Mobile enhances.
Improving communication- The employees of an organisation together work on
introducing and make changes in existing services. If all are work together then it helps in
making communication level better among all employees. By doing work together, they can
think more better to make things attractive and innovative. In iD business firm, there is good and
proper communication among employees and mangers. From this they all are work together and

this company provides services to their customers. It also communicate with their customers
properly.
P2- Leadership, teamwork, vision and culture can shape innovation and commercialisation
In any organisation, teamwork, culture, vision and leadership is very necessary. These all
are help in making business successful and these also help in give the shape to innovation and
commercialisation.
Teamwork- In this, employees work together to achieving common goals and objectives.
Managers motivate their employees to work in a team without arising any conflict. If employees
will work in a team, then work or tasks will be done in an effective and efficient manner. In this,
workers try to cooperate with each other, using their skills, knowledge and abilities and also
giving constructive response instead of arising any dispute (Ukeje and Iwilade, 2012). From
work in a team, every employee can understand the sentiments of each other. From this, there
will be stability and profitability of business. In team work, there are some necessary skills are
required and that are compromising skills, good communication, keep aside attitude, cooperation
skills etc.
Leadership- It refers to lead or guide employees to work in a better way at a proper given
period of time. Good leaders guide and give advice to their team member to work in a better way
and motivate them to work together and support each other. All team members of iD Moble
company work for accomplishing single task or goals. If there is any issue or conflict raised
among them, then leader listens their problems and try to solve out them with implementation of
effective approaches. The leader can be autocratic or can be democratic. It can helps in give the
shape to commercialisation and innovation. In iD Mobile company these are two types of leaders
and that are autocratic and democratic. Both works on achieving the goals or objective of this
firm. The nature of both leaders is different from each other but they guide properly to their team
members.
Vision- It means that what company want to do in future or can say what is the future
objectives of a business firm. The vision of iD company is to provide high speed data quality at
good reasonable price by using advanced technology. It is a big 4G services provider. It provides
different data packages at different price. This small organisation provides SIM card facilities by
including data services to its users. It helps in attracting people.

Culture- It is different from country to country and from organisation to instantiation. It
means the moral, norms, rules and regulation, values which is introduced by an organisation as
well as people of society. Every company have different culture and employees have to work on
its culture (Hamer, 2011). In iD Mobile company, there are many people work in an organisation
who belongs to different culture. Coordination is very important in an organisation and to create
coordination with a company and employees, it is necessary to know about the culture of
workplace.
These all are very necessary and can give a proper shape to commercialisation and
innovation.
TASK 2
P3- 4p's of innovation and use of innovation funnel
It helps in maintaining the quality of goods or services. In innovation, there are 4p's
included:
Process innovation- In this type of innovation, there is a need of improving the
production or manufacturing process better (Kononenko, 2011). If the process will be good, then
it helps in making the quality of services or products better. iD Mobile enterprise Company
should be use new technology to make process better and to rising the quality standard of its
internet services. With the help of this sales will be increased and the productivity will also
enhanced.
Product innovation- To make improvement in production process, there will be easy in
increase or improving the quality standard of products as well as services. For making present
products attractive, it is necessary to make changes in them on the basis of customers tastes and
preferences. All employees and departments helps in making goods better quality by using their
innovative ideas. iD company use new technologies to modifications in its services or to
upgrade its services.
Position innovation- Under this, there is a need of re- position the representation of a
current services or goods, technology in specific relation. It refers to modification in particular
process under which goods are to be detected.
Paradigm innovation- It refers to the structure and shape of a business firm. If framework
of company will be good and in proper manner, then it helps in innovate new things. The

structure of iD company is good and in proper shape, so their employees or staff do their work
on proper time and in better way. The working environment of this company is positive.
Innovation funnel helps in developing new things like for instance processes, services or
methods. The main aim of this type of innovation is to developing services which are meet with
the expectations of market as well as with customers (Hooton and Bickley, 2012). It gives a
graphic framework for creativity related to introducing other option. In this, there are three steps
included:
Wide of mouth- In this, company increases its capabilities, skills and knowledge. The
main purpose of this word of mouth is to gathered many ideas to make services better. If
thoughts are more in number then there will be easy in developing more goods. iD business
enterprise collected information or data from secondary and also from primary sources.
Narrowing segmentation of funnel- Inside this step, company do screening of all ideas
and then select one of the best idea from them which is suitable for company or meet with the
objective of this organisation. Idea should be flexible and also economic.
Narrow segment of funnel- Under this, selected idea should present on this business firm
aims that are to be expected at the time of stared company. In this stage, this organisation
launched its materials or services.
P4- Developments in frugal innovation
Frugal innovation is a process to minimizing difficulties or complexities, prices of
services and also manufacturing costs. In this, removing specifications which are not required
from a durable products like for instance mobile phones (Sauerteig, 2012). This innovation helps
in reducing the additional cost and also removing unwanted resources. It also helps in reducing
the cost of production and services which are provided by a company. It is way in this iD mobile
company can create high standard quality services and also develop limited number of resources.
The main purpose of Frugal innovation is to eliminating any type of wastages or damages from
production process. Like for instance, Apple Inc. Company is a big company or also a big brand
name, through its innovative techniques it reduces the wastages and add some special
specifications or features to its mobile phones.
By using new technology or machineries, iD Mobile company can make changes in its
production process and make things business process better. From the the economic rate of UK

will be improved. It will also helps in enhancing the living of standard of local people (Bhana,
2015). There are some points which shows the development in Frugal innovation:
Minimizing manufacturing process cost- By using Frugal innovation, the process of
production cost of iD mobile company will be reduced. From decreasing the cost of process, this
business firm can provide high speed services to its customers. If company will purchase good
quality of raw material from supplier then this business enterprise will supply its services on
reasonable or low price.
Add some features- From this frugal innovation, company make change in its services or
products. In products, it can add some attractive and additional feature through which customers
will buy more and it can increase services. With the help of this technique, it can make services
effective and efficient.
Using new devices- With the help of new technologies, this business firm can increase in
its services and manufacture better quality standard products. By using new technologies, an
organisation can be make changes in its manufacturing process.
TASK 3
P5 Importance of commercial funnel and applications of NPD
Commercial funnel is a buying process in which iD Mobile business organisation lead to
its buyers at the time of purchasing services and products (Margaret, 2015). It works like a
mapping that shows exact current selling of its business firm. It helps in make changes in
existing goods for attracting new customers and for retaining its current customers. The
commercials funnel has some importance :
To improve quality- This funnel helps in rising up the quality of its products by using
technologies or innovative ideas.
Reducing loss- With the help of this, the loss and defects will be reduced and it also
helps in reducing production and additional cost.
Conduct research- It helps in knowing about the market strategies, analysis of
competitor’s policies, existing products in markets. From conducting research, this business
organisation can collect or gather data and information. It is helpful in introducing any products.
Maintaining goodwill- If iD Mobile company will provide good quality services or
materials by introducing and developing new ideas then from this customers will be attracted

towards its services and its sales will be increased. It will helps in maintaining and increasing the
goodwill of this business enterprise.
The New Product Development helps in developing any goods or services. From this
company can launch its products in an easy way. The iD Mobile company use this process for
introducing its services. In NDP process includes:
Idea Generation- In this first step, there is a need to generate the about about introducing
new services by this company. A business firm creates more number of thoughts and from all
search only one idea which is flexible or economic (Campbell, 2013). Idea should be related to
designing about new goods. For developing new services, the employees of iD Mobile company
think and generate idea services that what types of new services company should be introduced
and what will be its benefits.
Idea screening- From all ideas, business firm select only one idea which fulfil the needs
of customers. The good idea helps in reducing the cost of production. Selected thoughts should
be meaningful, reasonable or workable and helps in eliminating damages.
Concept definition- Under this, there is a need of testing all concepts of goods. The
attractive thoughts should be introduced in concept of materials (Hui, Lord and Caulton, 2014).
The concept is in a detailed form and state meaningful ideas for buyers. The iD Mobile business
firm develops a concept and then do testing for seeing the effectiveness of idea.
Marketing strategy- In this there is a requirement to create marketing strategy. After
concept development, company make some strategies for new product development. For
developing new goods in to market place. In marketing strategies includes:
 Explanation of target place of market, selling, maximising profit goals etc.
 Blueprint related to cost of goods, preparation of budget and also see the distribution
channel.
Business analysis- This organisation can determine the effectiveness and attractiveness
of new goods. In business analysis consists price rate, sales, profit for new services and search
those factors which can satisfy the needs and wants of customers.
Product development- Under this stage, the process of new development has to linked
with actual development. Company prepares a prototype for knowing the effectiveness of new
goods. The Research and Development department prepares a test and this test can be for a week,
month, year etc.

Test marketing- Company do test marketing of new product. It launches its new goods
on market place and conduct test in a realistic way. This test will helps in providing some
experience to a researcher with marketing of goods (Hartung, 2014).Under test includes
advertising, distributions, targeting, positioning, packaging, channels of distribution etc.
Commercialisation- Under this, a business firm takes full and final decision related to
launching or not launching a new product. To promote it, company use many promotional or
advertisement activities. The commercialisation includes introduction timing and place. The iD
Mobile organisation do promotion through television, banners, newspapers etc.
like for example- If iD Mobile company use new services then firstly it need to generate
idea about introduction new services and then after this screening all ideas then select on
effective thought. After this company has to test all concepts and make marketing strategy to do
marketing analysis, after producing and developing services company test them in to realistic
way and launch it in small market and take feedback from people.
P6 Innovation Business Case for a company
iD mobile business firm is a small scale company and it provides high speed internet
services to its customers. But sometimes, it faces issues at the time of resources using in
manufacturing process. In innovation business case there are some stages includes:
Executive summary- This company operates its business privately and on small scale. It
offers 4G internet services on contract or monthly basis. Instead of this it also provides 3G or 2G
services. The speed of all networks are different from each other. This company has 65 percent
population of UK coverage with providing 4G and 95 percent of population with 3G services.
Need- There is a need to this organisation is to render high speed services of internet or
server by adopting technology.
Solution- The solution is if iD Mobile company will be reduced its price of all data
packages and introduced new services.
Research of customers- In research of customers, company search new users and those
people who are more user of internet services. Through research, this organisation can know
about their tastes and preferences.
Designing and developing planning- In this stage, there is a requirement of make
designing related to new goods or services and also makes plans to introduce them. (Heims and
et.al., 2013). In plan consists category of services, type of technology etc.

Investment requirement- It is necessary in every fields and in any work. Without it
company or people can do nothing. In context of introducing new services, there has to be need
of funds, so the speculators and bondholders both help to company by providing funds or money.
They give money on the basis of their last experience with company.
TASK 4
P7 Various tools that company use to develop, retain its intellectual property
To keep innovative and new things safe, innovator or a company use copyright, patent
and trademark. With the help of these all, company can keep safe its intellectual property and no
one can be used. Under property includes services, unique things, products, process etc.
Patent- It is a type of legal authority which is given to owner or an innovator through
government. It is a set of rights which are provided through a sovereign for particular time
duration for revelation of discovery.
Trademark- Under this registration of a company, its work, symbol, its tag line and any
thing which is related with company and invention (Milligan and McCreary, 2011). The
protection time period of trademark is 10 years and after completion there is a need of renew it.
Copyright- In this, government give permission or right to company for distribution,
selling, manufacturing of goods or products. It is considered under the law and after registration
of all these things, no person or company can use it.
eg. If there is a XYZ company of music and pictures and there is a person who copy and use
their music and songs without the permission of XYZ company, then this company can register
case against him because the XYZ company has its copyright.
CONCLUSION
It is concluded from the above report that iD Mobile company is a good internet services
and also SIM card service provider in United Kingdom. This business firm provides different
data network at various price. Innovation helps in creating better ideas and invention means to
searching and inventing unique things. In this report studied about the importance of innovation
and how vision, leadership, teamwork of a company can give shape to commercialisation and
innovation.

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Online
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<http://productlifecyclestages.com/new-product-development-stages/>. [Accessed on 12th July,
2017].