Essay on International Business | Assignment

Running Head: Essay on International Business
ESSAY ON INTERNATIONAL BUSINESS
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Essay on International Business1
Cultural awareness is key in a globalized economy. Nowadays, more companies are
growing, and the global position of the market to access for small businesses is becoming
more popular with international and cross-cultural teams. It suggests that if companies want
to compete abroad, then it is necessary to recognize the nature of the global market. Culture is
a thought of a single person, traditions and social actions. In this era, culture becomes so
important that it emphasizes to affect the international market if not taken care of. The paper
aims to throw light upon the importance of culture on international context. In a market,
circumstance culture is associated with what behaviour, as opposed to another, is normal and
socially acceptable in one area. Whatever is appropriate in a region, the method used by
businesses abroad can be quite different ( Michailova & Holden, 2019). It must also be
acknowledged how culture will affect multinational firms to prevent misunderstandings
between co-workers and consumers and to ensure that companies introduce themselves in the
best way possible to their global marketplace.
Many aspects fall under culture are important and directly depend upon cultural
differences. For instance, for international industry, communications play a significant role,
and often successful communication may be the difference between success and failure in a
foreign market (Griffin et al. 2017). To multinational organizations, effective correspondence
is especially important as the communications are at risk of getting lost in translation. First of
all, the language barriers that can hinder contact between businesses and the customers
market are critical for business. Nevertheless, it goes deeper than the vocabulary used for
communication; it's crucial how messages are conveyed. Language differences apply not only
to people who speak various languages but also to the sound used in them (Rohlfer & Zhang,
2016). The central customs, etiquettes and gestures generally adopted in that society are