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BUS207 - Essay on Japanese Business Etiquette

   

Added on  2020-03-04

7 Pages1935 Words240 Views
EssayJapanese Business Etiquette

Family background and social life experiences motivate Emily’s entrepreneurship venture. The food oriented cultural background gives her the exposure to the industry and she learns how to prepare food experiments. These experiences prepare her to become an expert in sauces, and condiments. From the social system, she also learns how to bottle gifts and it shapes her entrepreneurship skills. Owner of the “Aromatic Condiment Shop” and a small-scale production unit in Perth, she specializes in the use of natural ingredients. Her plans to expand globally starting with Japan targets products that are popular in all parts of the world. These include chili sauces, pastes, jam varieties and chutney. Her intention is to work with Mr. Hamasaki who is aged 50 in the Japanese market. In order to proceed with the business in the region, Emily needs a strategic plan. This analytical essay presents a simplified approach on the practical steps to take. The discussion explains how to start a business in a foreign land, with reference to the cultural dimension theory and GLOBE models. Getting it right the first time gives a good foundation for Aromatic Condiment Shop. For a start, she needs to learn the proper manners for social interaction in order to avoid being misunderstood. What is culture and what characteristics does it have? Beliefs and practices may make sense in one place yet appear ignorant in another. Emily needs to package her brand in a way that makes sense in japan just as much as it has in Australia. First, it starts with her own self-image. She needs to learn the proper dress code, business suits, and traditional attire. In addition, the brand name Aromatic Condiment Shop needs to have proper words, logo and elements. Aromatic means a pleasant aroma while condiment implies spices and sauces. In Japan and the Asian region, aromatherapy and condiments are important aspects in culinary and beauty treatment[CITATION Bar \l 1033 ]. Culture is about the society, food, drink, lifestyle, fashion, language, values and other aspects of the society.

Sauces such as soy and sesame are popular in the region. These are common elements in the global cuisine but Emily needs to package the brand appropriately for the specific environment. Culture is an identity that people in a society associate with. This includes, believes, practices, norms and values, which contain social knowledge and identity. The shared culture makes it easier for Emily because Japan and Asian communities are culturally rigid. Emily needs to find out if there is any weird meaning or symbol associated with her products.The best way to connect business with cultural dimensions is to understand Hofstede’s theory of cultural dimension, which recommends the use of national culture for business decisions. It looksat four factors that a business entity can use for market entry in a new region. These are individualism, masculinity, power distance and uncertainty avoidance[ CITATION Chh13 \l 1033 ]. From this application, Aromatic Condiment Shop needs to make a decision on the perfect location for the brand. Emily needs to find out from Mr. Hamasaki about the people’s beliefs in the food industry, people’s choices and how the level of partnership between Emily and Hamasaki. National culture shows differences in value systems as well as similarities that the two can use. This will also shape the communication tactic that she uses. It is important for Emily to recognize that culture is diverse. There is national culture, religious culture and social cultural practices. These are different across all systems. Managing a business entity that has a multicultural image is a challenge because of the barriers, and customer perception. Her choice of Mr. Hamasaki as the business link the region could be from the fact that the Japanese have respect for the elderly[ CITATION Kar11 \l 1033 ]. In fact, there is a cultural day for the elderly. This psychological affiliation with the elderly gives the brand a positive image. Emily knows that for her to appeal to the Japanese consumer, a cultural link is necessary.

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