Essay on Public Relations Aspects
8 Pages2008 Words229 Views
Added on 2021-06-14
Essay on Public Relations Aspects
Added on 2021-06-14
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Running head: PUBLIC RELATIONS ESSAYPublic Relations EssayName of the Student:Name of the University:Author Note:
1PUBLIC RELATIONS ESSAYQ2. The essay aims to look into the theoretical aspects of Public Relations (PR) andits relevance in the current market scenario. Public Relations(PR) is a powerful weapon inevery organization since it helps in building a strong image and blurring the boundaries thatdemarcates one state from the others. Western countries especially have a powerful presenceall over the world and assume a dominant position when it comes to their products andservices (Valentini, Kruckeberg and Starck 2016). In organization since PR forms a criticalaspect it is also known as the corporate communication department. PR and its presence inorganization of various countries has resulted in an intellectual as well as ideologicaldomination all over the world which has worked in an advantageous manner. In the westerncountries, PR acts as a tool for propaganda from which dominant ideas and cultural practicesare dispersed precisely because of which practitioners are called as cultural intermediaries.Through PR and propaganda, western countries can attempt to establish power over the othercountries through establishing cultural, political and ideological control. In developedcountries PR would furthermore facilitate an integration of ideals of different sub-culturesand promoting mutual understanding and harmony amongst the members of these sub-cultures towards the product or service (Cronin 2018). PR is critical an aspect in organizations of contemporary times because in aglobalized world, a phenomenon appeared around 1990s PR is fundamental in influencingpeople and enhancing their awareness of any particular product or service(Baran and Baran2014). Gaining public acceptance is one of the core functions of PR that would be attained bycoping with communication barriers. The amalgamation different cultures and practices thatcan be achieved by incorporating ethnocentricity in PR that would consequent in enhancedparticipation and mass involvement in a pluralistic society, political scenario and markets. Asper market analysts the current era of globalization has acted as a catalyst to make the publicrelation sector bloom and grow significantly that had helped them to established secured
2PUBLIC RELATIONS ESSAYcommunication with people belonging from diverse background and culture. If anyorganization is failing to be a part of hierarchy of domination as within the framework ofpresent society, PR is the best practice to embrace population spanning borders making thebest use of technology. In the domain of PR ideology formulation should be given adequateimportance that is achieved with the help of communication and consensus. Corporate SocialResponsibilities (CSR) and lobbying are two fundamental parts of Public Relations and bothare viewed as essential communication activity which is pursued for the purpose of educatingand advocating according to clients’ best interests. These weapons are therefore responsiblein creating new policies and practices of the individuals which acts in favor of the brandexisting in a democratic society (Valentini, Kruckeberg and Starck 2016). CSR can influencepolicies because it establishes the business in relation to the society and various socialfactors. these two activities form the backbone of PR since they ensure in attaining the rightimage,, connection and helps in shaping public opinions in a pluralistic society. Theseactivities along with creating influential discourse can help in giving rise to a political, socio-cultural and economic transformation and establish harmonious relationship to prevail oneparticular brand, idea or service over the others. PR practitioners can make adroit usage ofsocial media with search engine optimization , where brands and services are largely adheringby bogs and tags in order to assemble a more organized public attention. The lobbyists in thesector of PR attempts to emphasize on facts, information and issues and appeals that functionin the best possible manner on behalf of their clients (Ngai, Tao and Moon 2015). Lobbying,CSR and activism should therefore be conducted in such a manner as to elicit the bestresponse from the consumers. Many academic scholars have written elaborate theories on thelanguage of lobbying that would increase the value of product positioning and therefore resultin framing better policies.
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