Preparing for Success: Knowledge and Creativity

ESSAY PREPARING FOR
SUCCESS- KNOWLEDGE
AND CREATIVITY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
PART B............................................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Communication is defined as the exchange of ideas and thoughts form one person to
another. In the corporate world the communication is very important and crucial because without
communication no work can be done in the company.
MAIN BODY
For the success of the company it is very essential for the company to have clear and
understandable communication (McNair, 2017). This I learned from an experience while
working in a company as a customer relationship manager.
The incident started as the consumer was not satisfied with the product of the company as
the material of the product was not good and the consumer shared this problem with the help of a
mail to the CRM department of the company. This mail was read by me and my assistant both
but with some mistake I misinterpreted that the consumer is unsatisfied with the quantity of
product instead of quality of product. On the basis of my interpretation I passed the message to
the operation department of company to look at measures of increasing the quantity of product
with same cost.
As a result of this miscommunication the operation department took measures to increase
the quantity by using some quality of raw materials. This increased the cost for the company as
now the company has to again manufacture the goods with another set of raw material. Also, this
resulted in the decrease in the quality of the goods and this was not liked by the consumers and
this also resulted in decrease in the number of consumers for the company.
Now as a result of this the company failed in its operations and the cost also increased,
and they also lost some of the consumers. This only just happened because of a little confusion
which was created by me because of a miscommunication with the consumers. Now I had to
rectify this mistake and for this now again some good quality of raw materials will be purchased
and that will be used in the process of production. This will increase the cost for the company as
again they have to start the production process with new raw material (Fulk and Connie Yuan,
2017). But this cost will be again recovered when the consumer will start liking the new quality
product.
With this incident I learnt the importance of communication and form that incident I decided to
clearly communicate the message so that it does not have similar words or same meaning words.