Essay: B2036: “SEO IS DEAD”- AGREE OR DISAGREE

Running Head: ESSAY WRITING
ESSAY WRITING
“SEO IS DEAD”-AGREE OR DISAGREE

ESSAY WRITING1
Table of Contents
Introduction................................................................................................................................2
SEO- Still Alive?........................................................................................................................2
SEO is dead- myth of fact?........................................................................................................3
SEO is changing and is growing instead and is not dead...........................................................3
Why is SEO changing? Will it be of help?................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................8

ESSAY WRITING2
Introduction
SEO is regarded as Search Engine Optimization which is a virtual process of increasing
audience traffic from free, editorial as well as natural search results through the help of search
engines (Matta et al., 2020). Based on the argument of Pawade (2021), SEO helps in
improvising the position of the website in the search results page. In this connection, it is
learnt that the higher the listing of the website, the more is the reach of the same. Therefore,
the given piece of essay is focused on presenting an argument whether SEO is dead in the
modern world is agreed to or not and would support the statement that SEO is not dead.
SEO- Still Alive?
SEO in the views of the diversified studies states that it is dead and is no worth to the modern
day people and businesses with acceleration in other technological upgradations. In the
argument of Faruk et al., (2021), SEO has been an extensive trend since past decades and is
still in great power as a part of digital marketing strategy. It is as relevant today as the same
has been ever.
Also, the argument from Papagiannis, (2020), supports the above view by stating that if
anything that may happen to the SEO is that with passing time the importance of the same
would increase. The statistical data from Drivas et al., (2020), evidences this statement by
reflecting that around 53 per cent of the total website traffic comes from the organic search
connected with the SEO. As known that the marching of the time is unavoidable and with
every annual year novel technologies pounds its nail into the need of developing something
older. Take, for instance, the horse rides are being replaced by newer technologies, the slide
rules being replaced by scientific calculators and thus, making everything older obsolete.
However, there are even rumors wherein the older things are made obsolete and one such
rumors in the time around stating that the SEO is dead and claiming “Rest in peace” to the
Search Engine Optimization 1997:2022.
In this context, the belief is argued to stand at the point that SEO is not dead and is still
growing. Considering the factual information it is observed that the first result in the platform
of Google stands at an average of 26.9 per cent with the help of click-through on the
smartphones and around 32 per cent on desktops (Search Engine Journal, 2020). The aspect
that’s helping Google in gaining these results at the top page of the search result is none other
than Search Engine Optimization. Therefore, it is articulated that SEO was not dead in 2021
and is not dead even in 2022 with its consideration of still working as a highly powerful