Strategic Management: Analysis of Mark and Spencer

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview Of The Company........................................................................................................1
CURRENT STRATEGIC SITUATION..........................................................................................2
SWOT Analysis of Mark and Spencer........................................................................................2
PESTLE ANALYSIS Of Mark and Spencer..............................................................................3
STRATEGIC DIRECTION FOR THE FUTURE...........................................................................4
Strategic management process....................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1
.........................................................................................................................................................2

INTRODUCTION
Strategic management is refers to as the course of actions or tactics which an organisation
perform in order to achieve their vision and long term goal. This is also know as the process of
defining strategy for the organisation so that the business manager can chose the best set of
action for their firm through which the objective of the firm can be achieve in a effective manner.
Strategic management is a continuous and ongoing process within the association as it support
the employees within the business regarding their job that how should it be performed and what
strategies must be implemented so that they can easily gain a competitive advantage over other.
The chosen association for this report is Mark and Spencer which is one of the well known brand
of clothing. This report will focus on the covering of various topics such as how the business
organisation analyse their business environment along with the implementation of the strategic
management process so that the business can operate their operation successfully with the
competitive environment(Ansoff and et. al., 2018).
MAIN BODY
Overview Of The Company
Mark and Spencer is the leading multinational brand that deals in the apparels, foods
items, and home products. The company was formed in the year of 1884 in the city of
Westminster, London. The brands has rapidly expanded it business by operation number of
Outlets across the world along with its new online shopping services so that the customers gets
the products as per their expected quality and prices(Papke-Shields and Boyer-Wright, 2017).
Mark and Spencer has its unique logo which attract the customers and leave a mark in the mind
of the customers so that further they can easily buy the products from the company like Mark
and Spencer.

It also operate its business in a competitive environment by beating its competitors through the
implementation of diverse ranges of tactics and strategies. These strategies have been formulated
by the association only after determining various factors such as companies strengths along with
all other external factor which have influenced the working of the business in the most effective
manner. The business have focused on its internal environment at the prior notice so that they
can easily formulate strategic decision which may lead the business with extreme profitability in
the market place(Moutinho and Vargas-Sanchez, 2018).
CURRENT STRATEGIC SITUATION
SWOT Analysis of Mark and Spencer
SWOT analysis is a strategic tool which enables the business with all its strengths,
weaknesses, opportunities and threats which firm fosters. This is the most powerful tool which
the business adopts in regards to formulate and prepare strategies to overcome the situation
where they are lacking(Lasserre, 2017).
Mark and Spencer has a strength of large customer base as its offers it customers with
wide variety and range of products such as home, furniture, clothing and wines. Along with
holding large customer it is also leading brand and retailer in the UK economy by its increased
amount of sales.
The business of Mark and Spencer also have to undergo various difficulties and situation
due to its weaknesses such as uninterested consumer who are not willing to buy the products of