Marketing Orientation Assignment - Essay
Added on 2021-02-19
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Essay
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3A) Marketing Management Orientation.......................................................................................3b) Marketing and Social Marketing Orientation..........................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONRyanair is an Irish airline company which has been expanding in the airline sector andhas become the most profitable airline within Europe. Although of its growth there has been acontroversies like lack of sympathy towards passengers and delaying or cancelling of its flights.There are various products and services which are offered by Ryanair to its customers in thisreport company's products which will be examined are its flight services and food and drinkswhich are offered to its customers. Its services and food and drink will be examined twomarketing concepts which are as sales orientation and product orientation. MAIN BODYA) Marketing Management OrientationMarketing concepts can be defined as a philosophy which a company should analyse theneeds of its customers for improving its products and services in order to satisfy them better thantheir competitors. Ryanair can make use of different marketing concepts which can help thecompany to increase its sales, maximise the profits, satisfy their potential and existing customersand even beat the competition (Scovotti, 2016). There are different marketing concepts which acompany can adopt and the marketing department of Ryanair can try to design differentstrategies which can help the company in building the profitable relationships with theircustomers. As, Ryanair is an airline company which is majorly a services industry with lessproduct offering company so two marketing concepts which can be adopted by the marketingdepartment for examining its services and the products are sales orientation and productorientation which can be explained below:Sales orientation: It is a business approach which can help in making profits particularlyfocusing on persuasion of customers to buy their services and beverages without understandingtheir needs. In this process more emphasis is to be put on the advertisements as well asimproving the abilities of company's sales force. In this concept advertising campaigns can beused by the company in order to reach out their customers, reducing competition in order toincrease the sales of services and Beverages (Balova, Firsova and Osipova, 2019). But also toomuch attention is not given on customers needs but Ryanair can simply try to push their productsto customers through sales force and advertising campaigns. When Ryanair adopts the concept ofsales orientation it has to directly focus on the selling of services and beverages to theircustomers without worrying about the needs of their customers by simply making assumptions
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