Role of Technologies in Boosting Organisation Productivity and Profitability

ESSAY

Table of Contents
INTRODUCTION...........................................................................................................................3
ROLE OF TECHNOLOGIES..........................................................................................................3
Big Data Analytics......................................................................................................................3
Artificial Intelligence..................................................................................................................6
Robotics......................................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
This report focuses on importance of technologies in current market scenario and how
changes in technologies have affected organisation productivity and profitability. Recent
development in technology have made organisation functioning smooth, effective and efficient.
Technologies have played vital role in various department of every organisation as technology
these days plays vital role in effective and efficient working of organisation. Technologies have
enhanced performance of organisation and also helped in making effective and efficient business
decision which help in boosting profits for organisation. Artificial intelligence and robotics are
some example of changes in technologies and this report help in understanding how big data,
artificial intelligence and robotics affected every business sector and influenced business
organisation to use these technologies in order to achieve their business goals and objectives.
This report focuses on importance of innovation in business and how technologies play vital role
implementing innovation in organisation or in business. Technologies are used to enhance
growth of business and also help in various scenarios as technology help in improving
communication and also have major impact on business operations. Technology help in
optimizing management and plays vital role in optimizing business operations and efficient
business operations. Globalization have made major effect as it increased the reach to new
technologies and enabled organisation to use technologies to improve their performance and
functioning (Attaran and Gunasekaran, 2019).
ROLE OF TECHNOLOGIES
Big Data Analytics
Big Data analytics is explained as process of examining large data sets which contains
variety of data and which is known as Big data. It is used to uncover hidden patterns, correlations
which are hidden, helps in understanding market trends and also assist in understanding
consumer need and preference it also includes various useful information which help
organisation and different business sector in boosting its performance. Big Data analytics help
organisation and business sector in different aspects as it assists in planning effective marketing

campaigns, discovery of new opportunities which help in generating revenues, more effective
and efficient operations etc. Big data analytics are implemented by organisation in order to make
effective business decisions (Chen and et. al., 2019). Analysis of this data is possible by data
scientist and professionals which help organisation in understanding data and effectively use this
data for maximizing organisation productivity and profitability. Big data analytics provide real
time analysis for organisation and help in analyse their data for understanding position of
organisation in market. High performance data mining, predictive analysis and text mining
organisation that uses Big data analytics are more likely to make innovation and it help
organisation in implementing effective business decisions. Organisation focuses on utilising Big
data analytics solutions to optimize their operations process and achieve their goals and
objectives effectively.
Organisation focuses on narrow their Big data in order to acquire relevant information which can
help organisation in making effective business decisions (Dezi and et. al., 2018).
According to Mila Slesar ( 2021), Big Data includes unstructured, semi-structured and
structured data from which relevant information is gathered and analysed by organisation in
order to make effective and efficient decision for organisation. There are different pros and cons
of Big Data for organisation which includes several points which are mentioned below:
 Advanced Analytics –These type of analytics help in making decision for organisation
by analysing insights of data and make decisions which help in organisation growth and
innovation. Big data help organisation in understanding patterns, trends and sentiments
which help in understanding consumer need and preference as well as their behaviour.
Big data helps in analysing insights of data which help in development of strategies for
organisation and focuses on monitoring products and services by the help of Big data
which help in maximizing conversion rates.
 Competitive Advantage –Flow of information help in analysing current market trends
and help in adapting needs of organisation. Every organisation need detailed information
about their competitors to gain insights about their products and strategies it help
organisation in understanding about their rivals and by implementing new strategies such
as development of new products, price fluctuation and targetting new consumer group
helps organisation in gaining competitor advantage over their competitors.