Essence Drink: Business Case and Intellectual Property Protection

U8 PART A AND PART B
Essence Drink

TABLE OF CONTENTS
• Introduction
• Main body
process of commercial funnel
Tool of intellectual property
evaluation of tools
• Conclusion
• References

INTRODUCTION
• the study will discuss on the business case so the firm can introduce its product in the market as
well as contribute in increasing the sales.
• Lastly, the report will throw light on the intellectual property that firm can use to protect the
product.

Explaining the process of commercial funnel and New Product Development
• Commercial funnel helps the organization in identifying the
process of customer purchasing goods and services.
• Moreover, the another name of this method is sales funnel as it helps
the organization in increasing the sales.
• There are five step that need to be followed by the firm such as
awareness, opinion, consideration, preference and purchase.