Essence of Corporate Social Responsibility

Corporate Social
Responsibility

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1. Essence of Corporate social responsibility..............................................................................1
2. Benefits of conducting corporate social responsibilities.........................................................2
3. Impact of triple bottom line on CSR programs........................................................................3
PART 2............................................................................................................................................4
1. Ethical issues in respect to the case study................................................................................4
2. Application of CSR principles.................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Corporate social responsibilities is the strategy of business organisation to create a good
image in the market and expand their business in different countries to get the various benefits.
The aim of company which conducting CSR activities is to focus on the different areas such as
social, economic and environmental factors. The report is conducting in two part. In 1st part it
explain the role and benefits of CSR activities to the company. It explain that how triple bottom
line program support the CSR activities and help to protect the interest of company and its
customer. The second part of the report is based on case study it explains the various ethical
issues in the workplace and how the CSR principles are applied to the case for resolving the
ethical issues.
PART 1
1. Essence of Corporate social responsibility
Corporate social responsibility : It is self-regulating model which help the business
organization to improve their image by corporate social responsibilities activities. It refers the
aim of the company is not only to earn the profit but also do the social activities for the welfare
of society. The engagement of company in CSR activity reflect that they operate their business in
such a way which help the society (Crane, Matten and Spence, 2019). CSR activities are the
basis strategy of business organization to expand their business with the social activities like
blood donation camp, free medical check ups, plantation etc. It helps the company to gain the
long term profit for their organization by attracting the customer and stakeholders to develop a
positive attitude.
Different organization do the CSR activities such as Apple, IBM, Toms shoes, 3M,
Deloitte, Cisco systems etc. to enhance their performance in the external environment. In last
decade CSR activities are voluntary activity of the organization but now it becomes the
compulsory decision (Lins, Servaes and Tamayo, 2017).
CSR activity as emerging strategy
In today era CSR activity become an emerging strategy because they provide the various
benefits to the company. The aim of CSR activities to focus on social, economical and
environmental factors. In social activity they focus on poverty, help the victims of natural
disaster, AIDS and different diseases to show their concern on the social issues so the customer
are more aware about the interconnected world (Das and Rangarajan, 2017). In environmental
1

activities they focus on the treatment of waste product, sustainable product, reduces the usage of
energy and support the green environment. And in economic activities their aim is to provide the
employment and various facilities to the workers, so they can improve their life style. By
focusing in the different area it helps the business organization to get various benefits like
increasing market value, share price, brand loyalty, customer loyalty and generate positive image
of company (Marano, Tashman and Kostova, 2017). That's why in today business environment
CSR activities become an emerging strategy.
CSR activities of Apple
In 2011 Apple start to focus on CSR activities by launching the global volunteer program
in which employees can volunteer participate in the local communities. In 2018, they donate
$125 million to the different organization and $1 million for the victims of Hurricane Maria. In
the CSR activities Apple also help in educating and empowering the workers. It helps the
company to attract more customer toward their product and services and motivate the employees
to do more productive work with their full potential. This program help Apple to enhance its
market image and gain the grater market share by creating positive image in the mind of
customer and stakeholders.
2. Benefits of conducting corporate social responsibilities
Conducting CSR activities in the organization provide the various benefits like increasing the
share price, attracting customer and employees, positive business reputation, better financial
performance, Organizational growth etc.
Enhance client relation
CSR activity help the company to improve the reputation in the market by addressing
various environmental and social issues which helps to capture the attention of customer
(Epstein, 2018). CSR activities also provide the various information about the company and its
performance to their clients which help to build a strong relation with the customer and
understand their needs and demand. It ultimately helps to increase the customer loyalty and
profit of the company.
Engage employees
The CSR activities is used to provide an opportunity to the different businesses to
improve the community by their performance and care. In CSR activity business organization
perform the various task like provide donation, charity, help the victims, educating and
2