Micro and Macro Environmental Factors that Changed Nature of Modern Business

Essay (Project 1)

INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Micro and macro environmental factors that, changed nature of modern business in the global
environment.......................................................................................................................................3
Individuals and organisations to manage responsibly, sustainably and behave ethically in relation to
social, cultural, economic and environmental issues..........................................................................4
CONCLUSION.....................................................................................................................................5
REFRENCES........................................................................................................................................6

INTRODUCTION
In the modern era, technique of carrying out business has been changed due to
availability as well as advancement in technology (Li and et.al., 2018). All these simply
change the style of doing business and have positive as well as negative impact on the
working of organisation. This report is based on, Tesco plc. Which is retail sector
organisation founded in 1919 and serving in United Kingdom, Ireland, India, Malaysia,
Thailand, Hungary, Poland and so on. Products offering by them are supermarket,
hypermarket, superstore and convenience shop. Report will going to cover, micro as well as
macro environmental factors which change nature of modern business within global
environment. Apart from this, it will identify the need for individual and organisation to
manage responsibly, sustainably in relation to social, cultural, economic and environmental
issues.
MAIN BODY
Micro and macro environmental factors that, changed nature of modern business in the global
environment.
Business environment are divided in two factors i.e., micro and macro which have
wide impact on the operation of organisation at global level. Micro environment is explained
as a nearby environment under that organisation operates. Whereas, macro environment
refers to the general environment which have impact on the working of business (Tong and
et.al., 2016). These both factors have wide impact on Tesco at global environment
explanation of these are as follows:-
Impact of micro environment on Tesco Plc-
 Competitors – As Tesco Plc is doing business at global level result in increasing level
of competition for them. Because there are several others retail sector organisation
also which act as a competitor for same company.
 Suppliers – While doing business at global level suppliers give wide impact on Tesco
Plc because price of raw material get modify from one nation to another and it may
increase as well as decrease production cost of products and services offering by
respective company.