Case Study on Establishing and Adjusting Marketing Mix

Added on - 26 Nov 2019

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Running head: ESTABLISH AND ADJUST THE MARKETING MIXEstablish and adjust the marketing mixName of StudentName of UniversityAuthor Name
1ESTABLISH AND ADJUST THE MARKETING MIXExecutive SummaryThe case study deals with Groupon’s meteoric rise in e-commerce. It also speaks aboutGroupon’s marketing mix, strategy and what attracts customers to purchase from the website.Also Groupons different ways of promotion have been discussed here which relates to itsattractive pricing and the way it connects to buyers through advertisements.
2ESTABLISH AND ADJUST THE MARKETING MIXTable of ContentsIntroduction..........................................................................................................................3History of Groupon and Living Social............................................................................3Groupon’s key characteristics..........................................................................................3The Pricing Policy...............................................................................................................4Groupon’s different ways of promotion..............................................................................4Groupon’s marketing strategy.............................................................................................5I would use Groupon at work..............................................................................................5Conclusion...........................................................................................................................5References............................................................................................................................6
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