Groupon's meteoric rise in e-commerce: A case study
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Added on 2019-11-26
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It also speaks about Groupon’s marketing mix, strategy and what attracts customers to purchase from the website. Introduction 3 History of Groupon and Living Social 3 Groupon’s key characteristics 3 The Pricing Policy 4 Groupon’s different ways of promotion 4 Groupon’s marketing strategy 5 I would use Groupon at work 5 Conclusion 5 References 6 Introduction History of Groupon and Living Social Groupon is an e-commerce website based in Chicago, America. LivingSocial on the other hand is another e-commerce website which
Groupon's meteoric rise in e-commerce: A case study
Added on 2019-11-26
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Running head: ESTABLISH AND ADJUST THE MARKETING MIXEstablish and adjust the marketing mixName of StudentName of UniversityAuthor Name
1 ESTABLISH AND ADJUST THE MARKETING MIXExecutive Summary The case study deals with Groupon’s meteoric rise in e-commerce. It also speaks about Groupon’s marketing mix, strategy and what attracts customers to purchase from the website. Also Groupons different ways of promotion have been discussed here which relates to its attractive pricing and the way it connects to buyers through advertisements.
2 ESTABLISH AND ADJUST THE MARKETING MIXTable of ContentsIntroduction..........................................................................................................................3History of Groupon and Living Social............................................................................3Groupon’s key characteristics..........................................................................................3The Pricing Policy...............................................................................................................4Groupon’s different ways of promotion..............................................................................4Groupon’s marketing strategy.............................................................................................5I would use Groupon at work..............................................................................................5Conclusion...........................................................................................................................5References............................................................................................................................6
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