Importance of CSR Activities and Ethical Theories in Business Operations

Running head: ETHICAL BUSINESS MANAGEMENT
Ethical Business Management
Name of the Student
Name of the University
Author Note

1ETHICAL BUSINESS MANAGEMENT
Abstract
The purpose of the following paper is to discuss about the importance of CSR activities in the
organizations and the implementation of the ethical theories in their business operations. The
literature review on the importance of the narrow view and broad view of CSR has been
conducted. It has been found that the broad view of CSR is much effective in the current
business environment. The discussion on the various ethical theories has been done as well. The
theories like deontological ethics and utilitarianism have been compared in the light of decisions
taken by the Westpac Bank of Australia. The Australian economy will be strengthened by the
proper implementation of the strategies by the organization. Besides this the organization should
keep their focus on the sustainability of the environment at large.

2ETHICAL BUSINESS MANAGEMENT
Table of Contents
1.0. Introduction...............................................................................................................................3
1.1. Background...........................................................................................................................3
1.2. Aims of the assignment........................................................................................................4
1.3. Scope.....................................................................................................................................4
2.0. Literature review on narrow and broad views of CSR.............................................................4
2.1. Narrow views........................................................................................................................4
2.2. Broad views..........................................................................................................................5
3.0. Analysis of the Westpac’s decisions.........................................................................................7
3.1. Ethical theories.....................................................................................................................7
3.2. The application of relevant theories on Westpac’s decisions...............................................8
4.0. Justification of Westpac’s decisions.........................................................................................9
5.0. Conclusion..............................................................................................................................10
6.0. References...............................................................................................................................11

3ETHICAL BUSINESS MANAGEMENT
1.0. Introduction
1.1. Background
The Westpac bank in Australia has been facing several climate change and environmental
issues in the current times. This is why the customers have complained against these issues from
time to time. The Westpac Bank is one of the most common and famous banks of Australia and
they provide the customers with several financial services as well (Westpac.com.au, 2018). It is
considered as one of the big four banks of Australia and the headquarters of the bank is located at
Sydney in Australia.
1.2. Aims of the assignment
In this assignment the several environmental issues related to Westpac Bank will be
discussed. There have been some sustainability issues that have been recorded regarding the
operations of the bank in the recent times (Schwartz, 2017). The purpose of the bank is to ensure
a sustainable future for their customers. In this assignment the several risks and opportunities
would be discussed.
1.3. Scope
The several sustainability strategies would be discussed in this assignment. Apart from
that a proper literature review would be conducted in this assignment regarding the broad and
narrow views about the aspects of CSR (Schwartz, 2017). The proper analysis of the decisions
taken by Westpac would be done and the justifications on their decisions would be made as well.