Ethical Culture Analysis of Uber

Running head: ETHICAL CULTURE ANALYSIS OF UBER 1
Ethical Culture Analysis of Uber
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ETHICAL CULTURE ANALYSIS OF UBER 2
Ethical Culture Analysis of Uber Company
Business ethics refers to the study of appropriate business practices and policies concerning
potentially contentious subject matters such as insider trading, bribery, discrimination, corporate
social responsibility, fiduciary responsibilities, and corporate governance (Crane, & Matten,
2016). Law normally directs business ethics, whilst other times business ethics offer an essential
scaffold which businesses might follow to acquire public acceptance. Business ethics make sure
that a particular required level of conviction exists between consumers and different categories
of market players with businesses (Trevino, & Nelson, 2016). For instance, a portfolio executive
is obliged to give the same thoughtfulness to the portfolios of family members and diminutive
individual shareholders. These practices ascertain the public gets just treatment.
Due to the sensitivity of ethical issues in business organizations, in 1991 the position of Chief
Ethics Officer was redefined. Since then the necessity for Chief Ethics Officers has augmented
enormously. The Chief Ethics Officer is responsible for developing training programs for
workers, developing and distributing codes of ethics, monitoring and complying with
government set of laws (Sampson, 2016). His responsibility is also to keep an eye on and inspect
ethical conduct. Additionally his roles entail administering punishments for those who violate
prescribed organizational codes of conduct. Organizational ethics is the ethics of a given firm or
a company, and it refers to the way an association reacts to an external or internal concern
(Ferrell, 2016). Organizational ethics is autonomous of the culture of an organization. The
culture of an organization tends to exhibit similar moral views of the surrounding society. In
order to buttress constructive views of the society, particular businesses give incentives to both
the community and employees.

ETHICAL CULTURE ANALYSIS OF UBER 3
In this report, the issue of ethics will be narrowed down to Uber Company. After the exit of their
first CEO, Travis Kalanick and several of his senior deputies, Uber has found itself facing so
many ethical related issues which certainly are tainting its corporate image (Cava, 2017). This
company is overwhelmed by a protracted list of scandals, ranging from reports of sexual
harassment to belligerent approaches of taking down the competition. Uber has lately been
hitting news headlines for the crooked reasons, the loss of top managers including its CEO,
dealing with sexual harassment allegations, and most newly a cyber attack cover-up (O'Brien,
Black, Devine, & Griffin, 2018). Due to such occurrences, Uber is on the track trying harder to
polish its ethical culture and public image.
Ethical culture is a terminology used to refer to acknowledged processes and procedures which
sketch out a mutual set of a company’s core values and principles (Sorokin, 2017).Organizations
normally create these ethical ideologies in official structures or written form such as client
characters, policies and systems, organizational rules, incentive and reward programs, and code
of ethics. Uber’s vision and mission is to create possibilities for the drivers, riders, and cities.
The company provides services to communities by improving their economy through employing
drivers as well as providing dependable transport mechanisms. Through being watchful and
dedicated to their mission, the company is accountable for their prospects wellbeing. On top to
this, the code of conduct of Uber for drivers advises them to keep away from unfairness,
ferociousness, and for all time keep safe. This company also brought into the picture a new board
of directors responsible for reviewing the safety practices and advises its workers on the roadmap
for supplementary security features to the platform. In addition, Uber introduced off-duty police
officers and security bureaucrats to examine what they have already implemented. This strategy
was an effort to review the safety program of Uber Company. (Uber Technologies Inc., 2018).