This assignment delves into the crucial role of ethical decision-making in leadership. It emphasizes the significance of 'moral imagination' as a driver of innovative thinking and ethical conduct within organizations. The text argues that while unethical practices might offer short-term gains, long-term success hinges on ethical leadership and a commitment to moral development. It uses a case study of a CEO facing pressure from a major client to engage in unethical advertising to illustrate the complexities of ethical decision-making in real-world scenarios.