Ethical Issues for Human Resource Management

Added on - 01 May 2020

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Running head:Strategic human resource managementStrategic human resource management
Strategic human resource managementTable of ContentsIntroduction.................................................................................................................................................3Mission, vision, corporate and business strategy of the company..............................................................3Description of the specific context and organizational structure................................................................5Competitor and industry analysis................................................................................................................6Impact of porter five forces analysis on the organization HR related initiatives.........................................7How HRM plays vital role to attain sustainable competitive advantage......................................................8HR related issues and recommendations..................................................................................................10Ethical issues for human resource management.......................................................................................12Conclusion.................................................................................................................................................13References.................................................................................................................................................132
Strategic human resource managementIntroductionThe report talks about the Nestle Company which is dealing in various food and beverageproducts. It explains that how the company manufacturing various types of food products ininternational market. It describes the objectives, mission and corporate and business levelstrategies of the company. Further, it explains the organizational structure of the firm. Itdescribes the porter five forces model and it explains the function of human resourcemanagement within the organization. Along with this, it explains that how HRM helps to attainsustainable competitive advantages in the market. In addition, the report explains the ethicalissues and strategies of the HRM to resolve these ethical issues within the organization.Nestle is an international drink and food company with headquartered is located inVevey, Vaud Switzerland. It is one of the biggest food companies in the world measured andanalyzed by the profit and revenue. It deals in various food and drink products such as babyfood, bottled food, coffee and tea, breakfast cereals, ice-cream, snacks, frozen food, pet food,confectionery, and medical food etc (Sethi, 2012). The company operates and manages 447stores in 194 countries and approx 339,000 employees are employed in the company. L’Oreal isone of the biggest shareholders of the company in the world. In today’s era, the firm isexpanding and flourishing its business activities and operations in the global market. Thecompany was founded on 1866 in Switzerland. It is one of the largest leading companies inSwitzerland which is based on the nutrition, wellness, and health (Eberle, Berens, and Li, 2013).Mission, vision, corporate and business strategy of the companyThe mission of the company is to provide good quality of food and drink products to thecustomers with best nutritious choices, best testing and best requirements in the global market.Further, the company maintains an effective and potential team to create and provide safe anddelicious food and drinks products with highest quality in the universal market (Kiran andSharma, 2011). The long-term vision of the company is to deliver the food and drink products forimproving the shareholder value and growth within the organization. Further, the vision of thecompany is translated into the four strategic pillars of the science, consumers, implementation,3
Strategic human resource managementand people etc. The main aim of the company is to achieve the long-term goals and objectives ofthe firm by maintaining sustainability within the organization (Saluja and Mahajan, 2017).Business level strategies:The Company uses effective and unique business-level strategies toattain the long-term success and growth of the firm. The business level strategies include costleadership, differentiation, and focus strategy. The strategies have been discussed below (Siddik,2016).Cost leadership strategies:Nestle delivers good quality of food and beverage products. Thecompany purchases high quality of raw material from the suppliers in the global market. Thus,the costs of production are higher than comparatively other company. The company is not able toattain low-cost leadership in the food and beverage industry due to its high cost of production.This strategy focuses on the quality assurance, inventory management, and efficient operationsetc. Nestle is using this strategy to achieve the operational efficiency and effectiveness within theorganization (Epstein and Buhovac, 2014).Differentiation strategy:The Company is using this strategy to differentiate its products fromthe competitor’s products in the global market.By using this strategy, the company can takecompetitors advantages in the universal market. Currently, the company is producing more than10,000 food and beverage products under 8,500 different brand names. Most of these productscan easily differentiate from the competitor's products in the global market (Kapferer, 2012).Focus strategy:It is the third business strategy of Nestle. It focuses on the low-cost strategy tocontrol and manage the heavy marketing and manufacturing cost to maximize the growth andsuccess of the firm. By using this strategy, the company is creating more revenue in thecompetitive environment around the world.Now it is assumed that differentiation strategy plays a major role in Nestle. The companyis flourishing its business activities and operation around the world through differentiationstrategy. This strategy also helps to develop and build a strong brand image in the food andbeverage industry (Nestle, 2013).Corporate level strategies:The Company is using effective corporate level strategies tomaximize the revenue of the company. The corporate level strategies have been discussed below.4
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