Ethical Issues in Consumer Behaviour: Privacy, Pricing, Product Quality and Safety

Consumer behaviour

CONSUMER BEHAVIOUR
1
Table of Contents
Introduction.......................................................................................................................................................... 2
Ethical issues of consumer behaviour.......................................................................................................2
Consumer privacy.......................................................................................................................................... 2
Wrong price tag............................................................................................................................................... 2
Incorrect change............................................................................................................................................. 3
Pricing and product issues......................................................................................................................... 3
Labelling and packaging.............................................................................................................................. 3
Product safety.................................................................................................................................................. 3
Quality of product.......................................................................................................................................... 3
Recommendation................................................................................................................................................ 4
Integrating ethical decision making into strategic management..............................................4
Know the principles...................................................................................................................................... 4
Make security policy for products.......................................................................................................... 5
References.............................................................................................................................................................. 6

CONSUMER BEHAVIOUR
2
Introduction
Term consumer behaviour is the study of how particular consumer, team, and
companies select, use, and buy the good services to satisfy their requirements. It is also
called the action of the consumer in the marketplace and the underlying motives for
those actions (Brunk, 2010). The purpose of this report is to analysis the ethical issues
faced by consumer behaviour techniques and identify the methods by which people can
avoid such issues. Ethics is a branch of philosophy which includes defending,
systematizing, and recommending the concept of right and wrong conduct. There are
many ethical problems occur in consumer behaviour for example wrong price,
advertising and many more which will be discussed in this report.
Ethical issues of consumer behaviour
The ethical behaviour is defined as behaviour which is ethically and morally
correct according to the market. A company must understand the ethical issues faced by
consumers by which they can avoid the product issue and improve their productivity
(Cantallops, & Salvi, 2014). There are many kinds of ethical issues occur in the area of
consumer behaviours which are described below:
Consumer privacy
It is one of the most common ethical issues faced by the consumer which is
increasing rapidly. In the last few years, many consumers lost their privacy by
purchasing products from third-party applications and many companies use
unauthentic networks by which hackers block their personal accounts. When any
person buys a product from any website then it uses online payment method if they lost
their account privacy then they can lose their bank details. A recent study investigated
that around 50% consumers in worldwide use fraud websites and application because
they provide products I very low price due to which they lost their privacy by providing
complete information (Carrington, Neville, & Whitwell, 2014).
Wrong price tag
This problem occurs when the members of the online website put the tag on any
product or item and recently more than 30% of cases of wrong product tag was
identified. Consumers make mistake and when they do and people have a choice either