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Assignment On Ethical Issues in Marketing Practices

To enhance understanding of sustainability and its implications in marketing practices, provide an overview of sustainable marketing theory and applications, acknowledge the importance of sustainable marketing, and critically analyze ethical considerations in marketing practice.

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Added on  2022-09-21

Assignment On Ethical Issues in Marketing Practices

To enhance understanding of sustainability and its implications in marketing practices, provide an overview of sustainable marketing theory and applications, acknowledge the importance of sustainable marketing, and critically analyze ethical considerations in marketing practice.

   Added on 2022-09-21

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ETHICAL ISSUES IN
MARKETING PRACTICES
Company chosen: Ford Motor Company
Assignment On Ethical Issues in Marketing Practices_1
IMPORTANCE OF SOCIAL RESPONSIBILITY
IN MARKETING:
Marketing is a holistic approach
It operates in a definite structured society
It takes resource from the society be it in form of man, machinery or natural
resources
Marketing activities must ensure the over all wellbeing of the society as it holds
immense power to influence minds
Builds Brand Image
Today marketing is more about putting across a positive message rather than just
selling a product
Assignment On Ethical Issues in Marketing Practices_2
Strategic Approach to the Concept:
Concept of Social Responsibility includes:
ETHICAL CONSIDERATION
SOCIAL CONSIDERATION
ENVIRONMENTAL CONSIDEERATION
Assignment On Ethical Issues in Marketing Practices_3

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