Ethical Issues in the Marketing Communication
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Added on 2020-07-22
Ethical Issues in the Marketing Communication
Added on 2020-07-22
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1CONCLUSION................................................................................................................................6RECOMMENDATIONS.................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONNow-a-days, with the internationalization of business operations and stiff competition inthe corporate world, marketing plays an inevitable role in the corporate success. Effectivemarketing strategies and tactics can bring establishment to a high level of success; however, poormarketing even with high quality products may be a reason for corporate failure. MarketingCommunication (MarCom) is regarded as a procedure of planning, developing, integrating andimplementing distinctive or diverse kind of marketing techniques so as to boost sales & businessreturn (Goebel and Weißenberger, 2017). Ethics in MarCom comprises marketers conductpertaining to the advertising and other marketing practices i.e. homesty, integrity, virtue andothers so as to not mislead the actual users and build consumer trust. Facebook is a leadingmultinational business based in America whereas Coca-Cola delivers different carbonated softdrinks to the consumers. The thrust of the current research is to investigate Ethical issues in themarketing communication practices of Facebook & Coca-Cola. MAIN BODYAccording to the views of Schlegelmilch. and Öberseder (2010), Integrated marketingCommunication (IMC) comprises different means that marketers uses to convey informationabout their products and services to the consumers spreaded all over the world. In today’s era, itis important for the companies to successful advertise and promote their delivering in the marketso as to convey essential messages to their consumers using varied means i.e. print media,television, direct e-mail, personal selling, online advertisement, social-media marketing andothers. The main focus of the company’s marketing planning is to persuade customers to buy theofferings. 1
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