(Solved) International business pdf

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Added on 2020-10-23

(Solved) International business pdf

Added on 2020-10-23

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INTERNATIONALBUSINESS

Table of ContentsINTRODUCTION...........................................................................................................................................31. A detailed strategy proposal based on extensive and relevant market research....................................32. Research must identify........................................................................................................................4a) Key business drivers behind company’s expansion into the UK.........................................................4b) Important barriers to trade and protectionist policies that can hamper the new venture......................5c) Ethical, social and legal issues that needs to be taken into account.....................................................7d) Cross-cultural issues that is relevant to the proposed venture..............................................................83. Evaluate the feasibility of the proposed venture in the current UK market environment.....................9a) E-commerce option versus other methods of expansion......................................................................9b) Aspects of international marketing relevant to the proposed venture................................................10c) Potential impact of Brexit on the venture..........................................................................................11CONCLUSION.........................................................................................................................................11REFERENCES..............................................................................................................................................13

INTRODUCTIONInternational business defines as all the commercial transactions which arise between twoor more regions, nations and countries beyond the political boundaries. The globalization haspositively impact on business operations and its functions in the large market place and it ispossible for the business organization which operates or regulate in various types of marketwhere opportunities are easily grabbed by performing better (Perlmutter, 2017). The terminternational business is totally connected with all the business activities and functions that aretaken into consideration cross border transaction of services, products and resources between twoor more countries. The report is based on ABC Continental Limited who tries to set up businessin United kingdom for selling different product such as cotton infant wear, manufacture organiccotton clothes. The main motive of this assignment is to develop strategy which is proposed afteranalyzing whole market area and also identify business drivers of company expansions in theUK. Along with this, evaluate ethical social, cultural issues which create issue within anorganization effectively. 1. A detailed strategy proposal based on extensive and relevant market researchABC continental limited is the small business which is situated in India and they try to setup their business in UK. The company use strategy to establish a new ecommerce venture to sellinfant cotton wear in the United Kingdom market area. There are various strategies which can beused by ABC continental limited for expand their business in United Kingdom market place.These strategies are mentioned as follows:Expand product line - It is one of the simple way which help in expanding business is toenhancing the product offerings (Doz, 2017). The regular customers might be looking for newproducts and services and will spend money in dollars. ABC continental limited expand theirbusiness but they maintain their product line by providing new goods and services to theirregular customers who live beyond the boundaries. By applying this strategy, ABC Companycan easily expand their business as well as product services in the other areas for attracting largenumber of customers. This will help them in taking position in another country while doingbusiness in smooth manner.

Diversification - It another strategy which assist in expanding business in different areaand also target various segmented customers. It can help in enhancing sales if they have maturebusiness with some opportunities for required growth in current market area. Along with this, itwill help in reducing dependency on one or few products to maintain the desired customers. Withthe implementation of this strategy, ABC continental company can distribute their goods andservices among different potential customers in each area of growth. Also they will not dependon services which are offer by other companies in behalf of them. Increased channel distribution - It is required for firm is to sell their product by usingdifferent methods and in various regions is another way to expand the business organization.There are some common options which include retailers, wholesalers, online marketing and somore which help in attracting large number of customers. If ABC continental company appliedchannel distribution strategy so they can easily distribute their products and services in variousareas where they need to attract customers. In these strategies, ABC continental limited can select any of the strategy which helpsthem in establishing their business at international market place without facing any issue. Thesestrategies assist in gaining attention of more customers whether they are domestic andinternational (Penrose, 2017). They are developing new and unique products which assist themin attracting more customers towards organization goods and services. 2. Research must identifya) Key business drivers behind company’s expansion into the UKIt is required for ASBC continental limited is to identify major business key driverswhich help them in expanding business in international market like UK. These are described asunder:Strategy - The first most key business driver for company expansion is strategy. Evertfast growing business starts with an idea that turns into the perfect business plan that assist ingetting high income and profitability in minimum time period. the strategy might revolve aroundto carry out new products to market and it is based on an existing goods and services applied ordelivered with the help of using new method for gaining attention of large number of customers.Along with this, accelerated growth can be driven by developing large number of new products

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