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Ethical Marketing Concept 2022

   

Added on  2022-09-26

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Ethical Marketing
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Introduction
This slide will discuss the main points
• Ethical Marketing represents the philosophical aspect of marketing.
• It helps in promoting a healthy competition in the market.
• It is a standard that bars the companies to contribute something
towards social responsibilities.
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Issues of Ethical Marketing
It helps to get an edge over competitors (Lewis & SIU, 2015). .
It helps in capturing a substantial market share.
It helps in averting negligent market research.
It helps to avoid unsolicited telemarketing like callers.
It helps in avoiding the deception faced by customers.
Ethical Marketing Concept 2022_3

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