Ethical Theories in Context of Technological Breakthrough and Amazon

Report
Assessment
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.EXECUTIVE SUMARRY
Amazon is affected by the mega-trend of technological breakthroughs which also
introduce ethical challenges for the company. The purpose of this report is to review ethical
theories in context of technological breakthrough and Amazon. Application and evaluation of
ethical theories and suitable commendation is provided in this report.
Ethics of Amazon
The international growth of Amazon has been supported by the consumer oriented ethics
of the company. Amazon has created mission and vision statement which helps the company
focus primarily on consumer satisfaction and beat rivals by providing consumers higher quality
experience. The consumer centric nature of the company is reflected in its core values as
Amazon focuses on achieving high standards and thinking out of the box. Amazon engages in
corporate social responsibility by
Mega-trend: Technological breakthrough
Technological breakthroughs have supported Amazon in achieving global success and are
the main factor supporting continuous growth of the company in different international markets
and industries. Consumers prefer digitized shopping experience and Amazon has been able to
optimally utilize digital technologies to deliver best online experience to consumers. This
involves speeding up logistics through digital technology and using digital technology to offer
safer shopping experience.
Application and evaluation of ethical theories
It can be understood from application of ethical theories such as stakeholder and social
construct theory that Amazon is not completely ethical business. On the basis of company data
from past three years, it is evident that Amazon has only benefited investors and failed to deliver
value to other stakeholders such as environment. In addition to this, application of social
construct theory on past three year performance of Amazon has revealed that the company
supports both negative and positive business practices.
The community support given by Amazon to workers is an example of ethical business
practice while the carbon emission released by the company is an example of unethical business
practice. Similarly evaluation of ethical theories in case of Amazon showcases that there is huge
scope for improvement in case of supporting ethical business activities.
Recommendation
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It is suggested that Amazon utilizes digital technologies to improve sustainability. This is
suitable action as it helps reduce negative environmental impact of the company. In addition to
this, Amazon also needs to use corporate governance and utilitarianism as the guiding ethical
theories to improve ethical nature of the company. This is beneficial for Amazon as it will help
the firm identify and eliminate any unethical business practice.
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Contents
. EXECUTIVE SUMARRY ...........................................................................................................2
INTRODUCTION ........................................................................................................................5
MAIN BODY ................................................................................................................................5
Description of the organization and its ethics .......................................................................5
Discussion on mega trend ......................................................................................................6
Application of ethical theories to understand actions taken by Amazon ..............................8
Critical evaluation of ethical theories of Amazon using ethical theories ............................10
Recommendations ...............................................................................................................11
CONCLUSION ............................................................................................................................13
REFRENCES................................................................................................................................14
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