The Australian Professional and Ethical Standards Board (APESB) has established the APES 110 Code of Ethics for Professional Accountants to ensure accountants operate with integrity and independence in their profession. The code emphasizes the importance of honesty, trust, and transparency in financial transactions and decisions. It also highlights the need for accountants to avoid conflicts of interest, maintain confidentiality, and promote the public interest. Furthermore, it encourages accountants to establish a good reputation and create goodwill through their work. Overall, the APES 110 Code is essential for maintaining public trust in the accounting profession and promoting ethical practices in financial dealings.