2ETHICS AND GOVERNANCE
must as it is important for taking ethical decision. As lack of moral awareness results in taking
unethical decisions. Ethical decision in an organization reflects as fair, honest, effective
communication and liquidity in the organization. As the advertisement proposed by the Iceland
foods is, too political this creates a matter of abuse in the national headlines. However, the ad
was associated with Greenpeace though it objects the political nature. Greenpeace ensures of
diversifying the natures of life on earth (Zhang, Zhu and Ding 2013).
This effects the social and political events as the Iceland foods took the decision to avoid
the use of palm oil in their products but the other companies uses the palm oil in their product
and this advertisement reflects in the image of other many companies. In accordance to this
decision by the Iceland foods the other companies gets down, raises a voice against the violence
for dominating them in using palm oil, and considers them for the destruction of rainforest. The
other companies raised a storm of abuse for this Iceland foods had to shut his Facebook pages
due to the level of abuse and the controversial decision by the company. The organization,
Clearcast faced many problems in managing the issues as they were receiving many calls, emails
and tweets which threatened their team to deal with this issue. Clearcast also have to shut down
their Facebook pages as it brought down as a bridge between staff members and agencies and
overtaken by abusive comments (Whelan 2012). The advisory level of the organization cannot
face the level of media queries and the inquires received by the media by Clearcast was not
relevantly clear and this resulted in collateral damage in the organization. Clearcast possessed an
issue regarding the approval of the advertisement by the regulators though it was on the support
of the political cause. As Clearcast works on behalf of the broadcasters and they are not the
regulator even though were held responsible for the approval of political cause.

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