This document discusses the importance of ethics and professionalism in financial planning. It explores the concept of ethical decision making and identifies a barrier to ethical decision making called partisanship. The document also examines the compliance of BGFS advisers with Standard 5 and Standard 12 of the FASEA Code of Ethics in their dealings with clients. Additionally, it discusses Bianca's compliance with the value of honesty in the FASEA Code of Ethics. The document further explores a potential ethical issue that may arise from Daniel's and Kelly's minimal knowledge or experience with investing and overall disinterest in their financial plan. It concludes by discussing the obligations under the FASEA Code of Ethics to implement advice that is in Daniel's and Kelly's best interests.