Ethics in Media, Advertising, and PR: A Project Analysis

This project delves into the ethical considerations within media, advertising, and public relations. It begins by identifying and analyzing ethical questions related to advertising and promotion, evaluating their importance and key facts. The project then addresses assumptions needed to fill information gaps and identifies central ethical acts using utilitarianism. Project 2 explores virtues relevant to the analysis, discusses the morality of acts, and applies Kant's categorical imperative to assess ethical behavior. The assignment emphasizes the importance of ethical norms, true information, and the impact of media on public perception. It concludes by highlighting the need for ethical standards in business practices, the role of virtues, and the application of Kant's ethical framework in media-related activities, promoting responsible communication and decision-making.

Ethics and Sustainability

Table of Contents
Title: “Media, advertising or public relation”..................................................................................1
PROJECT 1......................................................................................................................................1
(a): Ethical question related with media, advertising and PR.....................................................1
(b): Explanation about whether selected issues is important and essential for analysis.............1
(c): Identify key facts relevant to analyse ethical questions.......................................................2
(d): Identification two assumptions needed to fill gaps in public available information............2
(e) Ethical act central to ethical question....................................................................................3
(f) Ethical conclusion..................................................................................................................3
PROJECT 2......................................................................................................................................3
(a): Identify 3 virtues relevant to the analysis ............................................................................3
(b): Discussing the morality of the act........................................................................................4
(c): Applying Kant's categorical imperative...............................................................................4
(d): Conclusion............................................................................................................................5
REFERENCES................................................................................................................................6

Title: “Media, advertising or public relation”.
Ethics is considered as moral principles which are related with specific individual,
aspects or form of conduct. It refers to determine an individual what is good or bad and how they
react with different complex situations. The present assignment is based on ethics in Media,
advertising or public relations. It also covers the relevant information about the different aspects
related with ethics. Media play an important and vital role in presenting valuable information and
requirements needed by public. There are different issues as well which can hamper their moral
and image thus need to make an effective decision and plans regarding following ethical
responsibilities (Brockett and Rezaee, 2012).
PROJECT 1
(a): Ethical question related with media, advertising and PR
It is important for business organisation to conduct analysis about ethical consideration
thus to make an effective analysis, it is important to use effective topic which need to be
analysed in order to find out various issues that may faced by Advertising, media, and public
relation. AT present times, there are various issues which makes huge impact on such aspects.
The main issues that they faces is mentioned as under:
Q1: Unethical promotion performed by media through adopting various modes of
advertising which makes huge impact on the perception of individual or an economy
related to particular concept?
(b): Explanation about whether selected issues is important and essential for analysis
It is important to analyse the material aspects which are related with Media. This will
help in assessing the economy in order to make an effective decisions and strategies in order to
enhance standard of living of people as well as developed country. As this particular topic i.e.
advertising, media and public relation play a crucial role in encouraging and provide relevant
information what the public want to know (Svensson, Wood and Callaghan, 2010). The main
issue which may faced by Advertising, media and public relation is providing wrongful
information about new products and services which are introduced in market for the first time.
Doing unethical information are against the human dignity, social responsibility and other major
aspects. These aspects are the main source through which the company can achieve stable
position market for longer period of time. Therefore, it is important for every companies to
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communicate true and accurate information about certain products and services in order to attract
and influence in interest and buying behaviour of customers. In order to find out the issues, it is
important to make analysis and make corrective actions to deal with such issues (Filho, Shiel and
Paço, 2015).
(c): Identify key facts relevant to analyse ethical questions
Social media play an important role in influencing interest and minds of the people and
also provide current affairs and information which increase knowledge of customers as well. It
can be also used as the transferring information from one person to another with the help of
using advanced technology. There are various elements of social media which are present in all
aspects such as:
 Listening
 Content plan and marketing
 Need to understand the facts of figures
 Compiling information and data with the use of suitable tools and techniques.
 Requisite to recruit skilled or talented workers in order to make an effective decision.
 Formulation of effective plans and policies on the basis of current data or content.
Hence, it is important for members of an organisation to focus on relevant facts which is
useful to people that will help in increasing their image in front of public.
(d): Identification two assumptions needed to fill gaps in public available information
Media is very broad concept due to which it becomes difficult to manage and handled as
there are large number of customers who are getting their services. However, there are number
of people having different perception on particular subject. Therefore, using modern
technologies will help in eliminating gaps which are observed in Public such as advanced
equipments which is motley adopted by today's generation and thus need to conduct appropriate
programs. It means, it is essential to concentrate on important things which help in eliminate
gaps of identified question that is unethical activities which is performed a media activities,
creating public relations and so on. In addition with this, necessary terms and conditions are also
required to be followed such as choice or taster of customers, analyse trends before resolving
public issues (Salazar, Crosby and DiClemente, 2015).
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(e) Ethical act central to ethical question
Utilitarianism is considered an an ethical and moral theory which indicates that if any
actions is performed by public or members of group, or an individual whether right or wrong,
then if it will make positive impact then it will be considered as ethical activity. Thus, the main
aim of such act is to focus on measures and examine the impact of specific steps in order to make
useful decision. Therefore, if media is performing any activity whether legal or illegal and if it
will make positive impact on the society then such act should considered as most prominent and
useful (Fredericks, 2015). Therefore, applying such theory an individual can able gain profitable
result either by hook or crook. Basically, the final outcome of any activity should be measured in
order to achieve desired goals and objectives. Advertisement action and media is facing lots of
issues where their objective are lawful but the way they opt to achieve them is not appropriate. It
has been confirmed that proper actions need to be taken while conducting various adverting
activities so as to achieve desired goals and objectives.
(f) Ethical conclusion
From the above report that it has been concluded that ethical norms and standard need to
be followed while performing advertising activities and communicate true and fair information
about products to the customers. It has also been found after analysing such report that following
ethical norms and principle are not easy task as there are different barriers and problems which
may restrict them to follow. It also been notified that controlling unethical activities while
presenting advertisement programs will be more difficult but can be resolved through various
acts. Along with this, need to focus on implementing corrective measures in order to collect true
and accurate information (Ruedy and Schweitzer, 2010).
PROJECT 2
(a): Identify 3 virtues relevant to the analysis
There are three theological virtues that to be present in an individual which are determined as
below:
Faith: It means believing in something on the basis of which all the activities should be
performed. The people have faith in media, advertising as they believe that information they
provide to them is true and accurate. Mostly people have trust on media as they are totally
depend on them in gaining information about the market.
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Hope: It means the expectation from an individual in order to get profitable result. The
people expect from the media to provide reliable information in order to gain proper knowledge
about the market.
Charity: It means doing welfare activities for the people in order to maximise the
standard of living. Media plays an important role in promoting charitable institutions in order to
get adequate help from the people (Hansson, 2013).
(b): Discussing the morality of the act
Morality of act refers to code of conduct which can be accepted by anyone in order to
meet certain intellectual and volitional conditions. Media should required to perform in such an
ethical and moral way that the people show faith in them and expect from them to provide useful
and accurate information about particular aspects. They need to perform as per the code of
conduct formulated by government so as to direct them in right way. For example, presenting
wrongful information about new products and services through conducting advertisement will
increases the chances of losing faith and trust from customers thus loses their identity in market
as well.
(c): Applying Kant's categorical imperative
Kant's categorical imperative implies the actions which need to be performed whatever
the circumstances is. It is subject to any special conditions thus valid whatever the
circumstances. For example, If media first decide not to lie with the people then they should
always remembers such whatever the circumstances is even they lose their image in front of the
customers.
(I) Categorical imperative as per the Kant defined the rule that every individual should
expect from others to treat the same manner an individual wish to treat others. If media
want to get good treatment from the people then it must required for them to treat people
well and protect their interest and behaviour (Huang, You and Tsai, 2012).
(II) The media should required to perform in ethical and moral way in order to maximise the
interest and gain trust from customers through providing accurate information to the
public. If they perform in unethical way such as promoting harmful products them it will
make negative impact on the people due to which the company may lose their reliable
image.
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(III) Yes, the general rule in inherently is self-contradictory as the people have their
own perception of doing particular activities in their own way so as to achieve desired
goals and objectives. In each business enterprises various rules and norms are create by
management authority which are needs to be followed by employees as to carry out the
all business activities in appropriate manner.
(IV) No, the general rule are very much similar to the Kant's practical imperative as
both have focused on identifying the behaviour and interest of an individual. Ethics and
norms helps in conducting all business operations without any kind of issue and conflicts.
(V) Yes, Specific rule which authorises the act central to the ethical question as it
implies that an individual would wish to get treatment as they treat others. In this modern
and competitive world each business organisation is concern on attaining high growth
and success at market place through implementing its business operations at large scale.
(VI) Yes, the act ethical according to Kant's ethical system as it helps in examining the
skills and knowledge in order to achieve huge profit.The manager and higher authority of
firm are concern on creating rules and norms which are needs to be followed by each
business firm as to developing the ability and knowledge of people at work place.
Organisational culture also plays effective role in implementing all business functions
and operations in appropriate manner as it helps in providing an effective working
environment to employees in which people work with more coordination and
collaboration.
(d): Conclusion
It has been concluded from the above project report that the moral values should required
to be consider in order to perform business activities in an effective and efficient manner.
From the above given report it has been concluded that it is essential for each business
organisation to follow ethical norms and values in order to implementing its all business
operations and function in effective manner. Small as well as large business enterprises are
focused on creating some rules, norms and values in respect to attaining high growth and success
at market place through enhancing the performance and ability of people at work place.
Employees are consist to be the most essential aspect of firm and responsible for all activities
which are held at work place.
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REFERENCES
Books and Journals
Brockett, A. and Rezaee, Z., 2012. Corporate sustainability: Integrating performance and
reporting. John Wiley & Sons.
Filho, W. L., Shiel, C. and Paço, A.D., 2015. Integrative approaches to environmental
sustainability at universities: an overview of challenges and priorities. Journal of
Integrative Environmental Sciences, 12(1), pp.1-14.
Fredericks, S. E., 2015. Ethics in sustainability indexes. Sustainability: Key issues, pp.73-87.
Hansson, S., 2013. The ethics of risk: Ethical analysis in an uncertain world. Springer.
Huang, C.C., You, C.S. and Tsai, M.T., 2012. A multidimensional analysis of ethical climate,
job satisfaction, organizational commitment, and organizational citizenship
behaviors. Nursing Ethics, 19(4), pp.513-529.
Ruedy, N.E. and Schweitzer, M.E., 2010. In the moment: The effect of mindfulness on ethical
decision making. Journal of Business Ethics, 95(1), pp.73-87.
Salazar, L. F., Crosby, R. A. and DiClemente, R. J., 2015. Research methods in health
promotion. John Wiley & Sons.
Svensson, G., Wood, G. and Callaghan, M., 2010. A corporate model of sustainable business
practices: An ethical perspective. Journal of World Business, 45(4), pp.336-345.
Van Wee, B. and Roeser, S., 2013. Ethical theories and the cost–benefit analysis-based ex ante
evaluation of transport policies and plans. Transport reviews, 33(6), pp.743-760.
Wicclair, M.R., 2011. Conscientious objection in health care: an ethical analysis. Cambridge
University Press.
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