(PDF) Ethics: Essence for sustainability

Added on - 24 Apr 2021

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Running Head: Ethics and SustainabilitySAMSUNGEthics and Sustainability
Ethics and Sustainability1Table of Contents1.Overview of Samsung..............................................................................................................22.Ethical Business Strategies.......................................................................................................23.Offensive/defensive strategies..................................................................................................3Effects of corporate reputation and ethical branding...................................................................4References........................................................................................................................................5
Ethics and Sustainability21.Overview of SamsungSamsung is a South Korean multinational corporation. Its headquarters is situated in SamsungTown, Seoul. Under this brand name, numbers of business are associated and this is also knownas the largest business corporation in South Korea. Company was founded in 1938 and initially itwas diversified in three areas i.e. textile, food processing, securities, insurance and retail. Lateron, Samsung entered into consumer electronics market which turned as the crucial factor interms of the company’s success and growth (Samsung Electronics, 2018).Organizational structure of Samsung Corporation is divisional and it is divided into three sub-categories i.e. IT & Mobile Communications, Device Solutions and Consumer ElectronicsGoods. Primary objective behind adaptation of the divisional organizational structure is largeproduct portfolio. Apart from this, organization delivers various products and services which isanother crucial factor for adaptation of divisional organizational structure (Jones & Jones, 2010).Samsung Corporation’s mission is focusing over emerging markets and setting up their effectivebrand image in those markets along with acquiring the leading position. Its primary competitor isApple Inc. and in order to gain competitive advantage, organization has adopted variouseffective and advanced strategies so that they could become the leader of the target market till2020.Samsung’s mission statement is “inspire the world, create the future” and it is their vision whichneeds to acquired till 2020. In relation to their vision, they have adopted various strategies suchas innovation, introduction of advanced products, etc. Apart from this, organization’s anothervision is to reach to the $400 billion revenue mark by 2020 (Singer, 2011).In relation with the adaptation of the code of ethics and best practices in the workplace so as toattain its desired goals and objectives, organization has decided to execute their functionalities inan effective manner by following all types of laws and regulations of all countries in whichcompany exists. Apart from this, organization has developed and implemented global personaldata security policies in relation with keeping personal information of its customers andemployees safe and secure. Samsung has developed a department which manages all the ethicalrisks and other factors according to the Samsung Global Code of Conduct and the Business
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