(PDF) Ethics: Essence for sustainability

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Added on 2021-04-24

(PDF) Ethics: Essence for sustainability

Added on 2021-04-24

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Running Head: Ethics and Sustainability SAMSUNG Ethics and Sustainability

(PDF) Ethics: Essence for sustainability_1

Ethics and Sustainability 1Table of Contents1.Overview of Samsung..............................................................................................................22.Ethical Business Strategies.......................................................................................................23.Offensive/defensive strategies..................................................................................................3Effects of corporate reputation and ethical branding...................................................................4References........................................................................................................................................5

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Ethics and Sustainability 21.Overview of Samsung Samsung is a South Korean multinational corporation. Its headquarters is situated in Samsung Town, Seoul. Under this brand name, numbers of business are associated and this is also known as the largest business corporation in South Korea. Company was founded in 1938 and initially itwas diversified in three areas i.e. textile, food processing, securities, insurance and retail. Later on, Samsung entered into consumer electronics market which turned as the crucial factor in terms of the company’s success and growth (Samsung Electronics, 2018).Organizational structure of Samsung Corporation is divisional and it is divided into three sub-categories i.e. IT & Mobile Communications, Device Solutions and Consumer Electronics Goods. Primary objective behind adaptation of the divisional organizational structure is large product portfolio. Apart from this, organization delivers various products and services which is another crucial factor for adaptation of divisional organizational structure (Jones & Jones, 2010).Samsung Corporation’s mission is focusing over emerging markets and setting up their effective brand image in those markets along with acquiring the leading position. Its primary competitor isApple Inc. and in order to gain competitive advantage, organization has adopted various effective and advanced strategies so that they could become the leader of the target market till 2020.Samsung’s mission statement is “inspire the world, create the future” and it is their vision which needs to acquired till 2020. In relation to their vision, they have adopted various strategies such as innovation, introduction of advanced products, etc. Apart from this, organization’s another vision is to reach to the $400 billion revenue mark by 2020 (Singer, 2011).In relation with the adaptation of the code of ethics and best practices in the workplace so as to attain its desired goals and objectives, organization has decided to execute their functionalities inan effective manner by following all types of laws and regulations of all countries in which company exists. Apart from this, organization has developed and implemented global personal data security policies in relation with keeping personal information of its customers and employees safe and secure. Samsung has developed a department which manages all the ethical risks and other factors according to the Samsung Global Code of Conduct and the Business

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(PDF) Ethics: Essence for sustainability