Ethics and Sustainability

Running head: ETHICS AND SUSTAINABILITY
Ethics and Sustainability
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1ETHICS AND SUSTAINABILITY
Executive Summary
This case study report has been elaborated on presenting a brief analysis of Chatime,
Australia and its barrier to ethical and sustainable business practices. It has analysed how the
ethics and sustainability can impact on the day to day work experience of a company.
Stakeholder theory has been used in place to analyse the issue and the impact of economic,
commercial, social and environmental trends on organisation’s ethical and sustainability
behaviours has been highlighted.

2ETHICS AND SUSTAINABILITY
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Summary of the Scenario...........................................................................................................3
Description of the theory used for analysis............................................................................4
Analysis of the Issue..............................................................................................................5
Identification of three alternative solutions............................................................................6
Recommendations......................................................................................................................7
Conclusion..................................................................................................................................8
References:.................................................................................................................................9

3ETHICS AND SUSTAINABILITY
Introduction
Ethical and sustainable businesses are key to long term growth and success of each
and every organisation, particularly in the contemporary world where consumers have
become highly health and environment conscious than ever before (Porter & Kramer, 2019).
This paper shall elaborate on presenting a scenario report, analysing a sustainability issues
facing by Chatime, an International flavoured tea business present in Australia. The main
issue that is faced by the company is the use of single-use plastics and its waste. In this paper,
recommendations on how this issues should be dealt with would be provided and would
employ stakeholder theory as the analytical tool for the scenario.
Discussion
Summary of the Scenario
As stated above, Chatime is an Australian multinational flavoured tea company,
established by Henry Wang You-Hui in the year 2005. The company has growth and
expanded significantly ever since its emergence. It serves tea drinks by means of brewing
with full packets of fresh ingredients, flavours and also serve over ice. However, as any
beverage company, it makes use of plastic cups, cup lids, plastic films and straws. Being a
corporate entity, the company needs to respond to huge number of ethical issues within its
scope of operations for advocating its corporate responsibility. At present, it is facing an
ethical issue of lack of environmental sustainability measures that is depicted from its use of
plastic products. This issue is presently at the forefront of the domain of Corporate Social
Responsibility (CSR) for most of the companies as the global production of plastics is
continuing to increase at a rapid pace and according to the recent reports, more than 87% of
plastic waste generation was already been detected (Melubo & Lovelock, 2018). This is
developing the reputation of the company in negative manner throughout the world.