Ethics and Sustainability in Google

Ethics and Sustainability in Google 0
Title: Ethics and Sustainability
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Ethics and Sustainability in Google 1
Executive Summary
The aim of the report is to discuss ethics and sustainability in business organizations. The focus
is, particularly on Google. The value management theory is illustrated along with the analysis of
the ethical issues in the company. Furthermore, the recommendations are provided with regard to
the ethical issues observed in Google. The company has a code of conduct that is expected to be
followed by each and every member associated with the same. It has an appreciation for
employees and values ethical practices. The analysis of the company’s ethical culture gave an
insight into the working and managing CSR.

Ethics and Sustainability in Google 2
Table of Contents
Introduction......................................................................................................................................2
Summary of Scenario......................................................................................................................3
Values Management Theory............................................................................................................4
Analysis...........................................................................................................................................6
Ethical Issues in Google..................................................................................................................8
Solutions and Recommendations.....................................................................................................8
Conclusion.......................................................................................................................................9
References........................................................................................................................................9

Ethics and Sustainability in Google 3
Introduction
In the present era, the focus of the organizations is more on sustainability instead of
productivity or profit maximization. The business organizations that are more directed towards
the profit maximization take decisions considering the short-term vision, however, the long-term
thinkers are most focused on sustainability. Sustainable development is a concern for
organizations that want benefits in the long run. This assignment discusses the importance of
ethics and sustainability that is crucial for ethical decision making. The main issue faced by the
organizations is that they have to behave ethically towards their stakeholders under the most
uncertain conditions. The solution to this is sustainable development and that is focused on the
success of the business as well as the welfare of the society.
Summary of Scenario
Ethics are vital in any business and organization. The success of the organization depends
on how well the organization is following its ethics. The ethics generally mean the expected
moral behavior from the employees and members of the organization. The ethics are not limited
to the behavior of an individual (Kibert, Thiele, Peterson & Monroe, 2012). The concept of
ethics in Google is comprised of processing and operations, transparency, the security of data
and information, decision making, etc. It helps in building a reputation and achieving the
organizational goals. The ethical organizations are preferred by the customers as well as the
suppliers. Being unethical might give profits for a small while but in the long-run ethical
organizations are the one that excels. It is also important to be aware of ethics. At Google, the
decisions about products, costs, production, manufacturing, stakeholders, clients, business