Ethics Away From Home: Limitations and Recommendations

Ethics Away From Home
Limitations
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Institution:

Executive Summary
The presentation will focus on;
- introducing key points on the international ethics
- launching basic understanding of relativism and
absolutism both at an individual and corporate
level
- explaining limitations the global corporate
brands have in observing universal ethics in some
countries.
- Recommending strategies for the above
limitations to ensure a balance between cultural
relativism and absolutism

Introduction
We live in a world where international corporations are
expanding their operations across the globe (Javalgi &
Russell 2018).
Big brands are globalizing their products to different
countries and cultures.
Relativism is the belief that there is no defined truth
and way while absolutism is a general understanding
that there are an absolute right and wrong.
When a firm is operating in a nonwestern culture, it has
to decide on specific policies; when to adopt a relative
attitude or absolute way on controversial issues.