Stage 1 Research Ethics Application Form

CONFIDENTIAL
Stage 1 Research Ethics Application Form
Section 1: Details of the Researcher and their Research
N.B. If you are conducting research that involves ‘animals (dead or
alive) and significant habitats’, please use the Stage 1 Research Ethics
Application Form involving Animals and Habitats
Applicants carrying out research with children or vulnerable adults may also
need to carry out an online Safeguarding course and submit the pass
certificate with their ethics application. Please refer to the Question
Specific Advice for the Stage 1 Research Ethics Application Form at the
above weblink.
Researcher details
First name
Family name
School/Faculty
Students (including staff proposing research on
a course/programme)
Your SID 2022333
Your course/programme title Masters of Business Administration
Name of your First Supervisor (for PGR) or
Supervisor (for UG and PGT)
Research details
Title of your research project
N.B. For UG/PGT students, this is not the
title of your research module
A study on analysing the impact of advertising using online purchasing
decision of the customer. A case study of Amazon.
Name and institutional affiliation of any
research collaborators
n/a

CONFIDENTIAL
Date of application 25/10/20
2

CONFIDENTIAL
Start date of proposed research
Brief Project Summary (up to 700
words) Please summarise your research
in non-specialist language.
Please describe where relevant:
Methodology (please describe
what you plan to do as opposed to
providing a background in your
chosen methodology)
Theoretical approaches
Research questions
Details of participant population
(recruitment, inclusion and
exclusion criteria
This is a secondary research project that supports the development of
a new business proposition for Amazon. The research will provide the
evidence to support an entrepreneurial opportunity for the module
MOD007666 Entrepreneurial Action.
The market justification will be built through a thorough analysis of
existing market reports and statistics plus relevant academic literature
to explain the relevant issues and context behind the idea, explain the
size and challenges within the market sector and establish the size and
nature of the opportunities available.
Amazon is the multinational technology-based organization,
which is headquartered in Washington, US1. The company is into
various segments such as e-commerce, AI, digital streaming and cloud
computing. Amazon comes under the top 5 company in IT industry
along with other competitors Google, Microsoft and Facebook. It was
founded by Jeff Bezos in 1994. Amazon is known for its use of
technology and the innovation techniques that disrupted the entire
industry.
This research will focus on the impact of online advertisement
practices over the purchasing decision making process of the
consumers. Under this, key benefits which the organization can enjoy
by working on the online advertising will be evaluated and critically
analysed by carrying out the various research. This research project will
be completely based on the point that are stated below.
1. How the customers perspective and thinking process is
changed in respect to the online advertisement and because of
which what are the key opportunities which are available to
the organization in taking additional advantage of it.
2. This research project will provide an insight about key points
which have influence over the consumers purchase decision
and what touch point Amazon is making use of in order to
attract more and more customers towards it and is there any
negative impact of it over the organization. These are key point
which will be touched in this research project.
Research Question
1. What is meant by the concept of online advertising in respect to
promoting online purchase by the customers?
2. What are different ways for carrying out online advertising for
pursuing customers to purchase online?
3. What are the challenges that come across online advertising?
4. What are the ways through which challenges can be overcome?
Secondary research methodology will be used. Example secondary
research resources will include: Books, journals, published source,
using data over the internet, newspapers, business magazines, blogs
and government records.
1
About Amazon. 2020. [Online]. Available Through:< https://www.aboutamazon.com/our-company>.
3

CONFIDENTIAL
I have successfully completed the online ethics training module
‘Introduction to Research and Professional Ethics’ and the certificate of
completion is attached with this application.
Please explain the potential value of your
research to society and/or the economy
and its potential to improve knowledge and
understanding.
This project forms part of an assessment for the MBA. It has educational
value. It may also have some value to the organisation on which it is
based.
This research project will result into providing useful information to the
society and the other stakeholders. Mainly the market societal research
leads to offer correct and timely information on the requirement and
attitude of the people. This research is very useful in playing out the
social role, assisting the government along with the business
organizations in designing the new products or services in response to
the needs determined.
1. This research project will assist in educating the decision makers
or the customers in regard to the various problems and the
issues such as the climate change, policies pertaining to taxation
and trade and other relevant areas2. This will further add value
to the country as well, as it will generate higher revenue
resulting into increase in the profits and growth of the country
as well.
2. Through this research project, one will get a clear understanding
about how the organization is operated but for this, it requires
effective communication and research skills along with the
analytical skills3. These skills are very useful in the career as well
so from the educational perspective, it will add immense value
which will be useful in long term.
3. Along with that, other stakeholder like suppliers, investors will
gain information about the strategies which the company is
undertaking in order to undertake better and informed
2 Maslennikov, M. (2017). The technological innovations and their impact on the economy. Economy of
region, 1(4), 1221-1235.
3 Velenturf, A. P., Archer, S. A., Gomes, H. I., Christgen, B., Lag-Brotons, A. J., & Purnell, P. (2019).
Circular economy and the matter of integrated resources. Science of the Total Environment, 689, 963-969.
4