ETHICS OF FASHION 1 Fashion today is kind of a necessity for the people as everyone nowadays competes for looking good. People have their own style and all of them wear some certain clothes in order to look in a special way (Manchiraju and Sadachar, 2014). All of such thing includes the latest fashions clothes, accessories, shoes, and handbags. With this happening some persons have engaged ethical problems by the fashion industry a main worry to themand are captivating carefulness by only leading business with those that observe ethical practices in their operations. The fashion industry is one of the most globalised industries and as a consequence of this the globalization of philosophies, societies, manufactures systems, and customer systems. However the number of grievances with respect to ethical issues by clothing industries has been growing and this has been disturbing these companies with thoughtful allegations on a collection of considerable and imprecise issues of presentation. Due to high demandin the fashion industry, the production and consumptionhave led to some of the negative impacts on the natural resources and the environment as well and as a result of this the activist of the environment have been going against the fashion industry and they are also increasing the protest against the fashion industries and companies. This essay is going to discuss against the ethics of fashion industry. This essay will mainly include the challenges, opportunities and ethical issues related to the fashion industry (Kozlowski, Bardecki, and Searcy, 2012). The customers demand today is not only related to purchasing high quality product, the customers also focus in the sustainability of the company or an industry. As a result of this the fashion industry are now facing issues as the fashion industry follows unethical practices and all this is also effectingthe success of fashion industry. Apart from this the fashion
ETHICS OF FASHION 2 industry will have to work hard in order to attract the customers. The fashion industry is now dealing with various environmental and social issues (Niinimäki, and Hassi, 2011). In today’s world of fashion industry the expectations of the customers are increasing in relative to the social accountability and ethical practices of the company as in the persons are nowfocusing a lot on what they are trying. According to a study which was conducted in the United Kingdom in the year 2014 on the ethical consumerism. It was seen that around 2% consumers shopped for the clothes for the moral reasons as linked to the report of 2002 which was 27%. The customers are nowadays focusing more on reliable background and practices of the products they are purchasing from the market. Also the customers are highly focusing on the activities of the company or an industry related to its supply chain. Some of the issues which are affecting the performance of the fashion industry are, the first one is the environmental issues.The customers nowadayswants to connect with the companies who have incorporated trade practices and the industries which do not cause any damage to the environment or the workers by means of things like organic and biodegradable fabrics. The most important environmental factor that is affecting the fashion industry is the dangerous impact of the environment. The industry of fashion is highly responsible for environment pollution; it comes on the second position after the oil industry. The company contributes to the high level of waste and disposals that increase the shortage of natural resources (Choi,Shen, and Shum et al, 2012). Apart from this due to high demand of the customers the industry produces low quality products which have let to the use of artificial fibres and unsafe dyes and all this has led to negative impact on the environment. Another
ETHICS OF FASHION 3 major concern is related to the rights of animal which has led to imperilling of numerous species. The industry of fashion use products of animals such as wool, fur, skins and leather in their procedures of production. Fur and leather attires are extremely observed within the civilisation represent with high-status people. Animal campaigners term the attainment procedure of these produces from the animals as inhumane. As a outcome, they have been supporting against garments mass-produced from animal produces with some clienteles becoming very violent on buying of fur and leather produces (Bray, Johns, andKilburn, 2011). The next issue is regarding the social well- being. This issue includes various factors related to the employees violation for example useof child labour, s\sweatshops, underpayment ti the labour and poor conditions of working The social moral practices are linkedat safeguarding the security of the public. There have remained criticisms that most of the fashion industries substance their employees under sweatshop circumstances and with the lowermost expenditures, long waged hours, child labour and labour exploitation (Cataldi, Maureen, and Crystal, 2010). Child Labour, Most of fashion manufacturing industries practice exploitation and child labour along with forced labour in their daily Child labour sums to repudiating children their right to schooling and focuses them to cerebral and physical effects as a outcome of imbalanced actions geared by lack of pellucidity, illegal trading poor checking services all the part of fashion industry (Goworek, 2011). The main reason behind fashion industries involving a lot of activities which have been building the companieschoose inexpensive labour which iswillingly accessiblefrom
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ETHICS OF FASHION 4 children. Conferring to a report unconfined by an international labour organization in 2015, showed that though over years the figure of child labour have stayed declining globally from around 246 million in 2002 to about 169 million in 2015, themost of the number is immobile high in most of the fashion companies. (Goworek, 2011). Sweatshops, Most of the fashion industries have blamed sweatshop internationally. The fashion industry has been blamed of exposing their workforces to intolerable circumstances that disrupt the rights of human being. Most of the companies wage their employees very low wages than the least wage limit usual for international companies. Also, there have been criticisms with respect to power safety and health dangers as well as defilements of instructions as a result of carelessness. Also, since maximum of the staffs are unpremeditated most of the fashion companies disrespect employees’ well-being easily to evade expenditures (Harrison and Scors, 2010). For example at certain places the labours get terminated from the work without expense of salary in spite of working for months. Also, most of the industries and companies do not get written settlement with workers, hence they are able to terminate them anytime without giving them notice. In spite, of cutting prices the customers still feel that the companies have high amount of responsibility towards ethical practices and as a result of this most of the customers buy products from the companies which support the rights of human against the ? workers (Chan, and Wong, 2012). Poor Infrastructure, Another social ethical issue which impacts the production is the poor condition of the factory, which introduces the labours to highly unsafe setting of work. In most of the emerging nations, the fashion industries function in buildings which are meant for
ETHICS OF FASHION 5 marketabledrives,andthisindicatestomobbingandpoordisposalofwaste;hence endangering the workers to adverse conditions of employed (Goworek, 2011). Apart from this, there are various grievances regarding faulty and, lack of emergency departures, poor intended building and boost machines, faulty equipment exposing, which force the workers to work physically in dangerous operations.(Goworek, 2011). Sexual Objectification, this is also one of the main concerns for the fashion industry. Over the years there have been grievances in contradiction of objectifying women in most and various advertisements which are concerned about fashion. The advertisements mostly represent the women as creative substances with high wish for men, and all this strengthens stereotypical rolesof gender andthis also leads to bad impact, One of the main issueis portraying women with thin statistics, which leads to young women to body shamming and, dieting eating conditions in order to duplicate the advertise models (Britton, 2012). Also, according to Britton (2012), the fashion businesses use application to Photoshop and improve the females who model arrivals, this leads deceptive and impractical symbol of female’s images. The symbol of ultra-thin beauty model in promotion has been donating to cumulative number of people’s distress from eating disorders, mostly the young women who fight to attain the figure. Apart from this it also puts females under huge pressure and leads to damaging youth body image with very stern resulting mental and physical difficulties. According to study done WHO, around 80 percent of the women are scared of getting fat and they diet, rather than accumulating weight. Also, it showed that most of the fashion models go under strong pressures in order to uphold their body shapes (Britton, 2012). However, there has been compression by the big-bodied people on the industry of fashion in order to
ETHICS OF FASHION 6 stop the use of only thin models in order to promote clothes. And that is the reason some of the fashion businesses are obeying due to the burden and are now using fat-models to market their clothes (Shen et al., 2012). Supply Chain Anxieties, the last ethical concern is outsourcing of the supply chain in the industry of fashion which is now are getting compound and As a result of the intricacy, the fashion industries are facing problems related to management and ethical subjects in several shares of the supply chain as the industry scuffle to keep up with the circumstances of labour that are reliable on legal and acceptable circumstances (Diddi andNiehm, 2016). The common supply restraint worries by fashion industries comprise of depending on on child labour, congestion of environment and employees, failure to take explanation for the rights of the culture and hence all of this is leading to displeased customers and workers, and it eventually affects reputation of the business (Diddi and Niehm, 2016). Through this essay it can be concluded that in the current times, most of the businesses are not only dignified on their ability to crop high-quality products but on ethical practices in the industry. From past few years, the fashion industry is facing ethical issues and most of them are related to the social and environment factors. Under the issues of environment, the fashion businesses must been answerable for creating low-quality fibre clothes, as well as by insecure dyes and substances to human beings. Also, there are grievances about inhuman procedures by which these companies obtain animal products. Other issues are related to the social security which ranges from sweatshops, women objectification, poor infrastructure, supply chain issues and child labour. The social-wellbeing are concerned with unfavourable workingconditionsof theworker,, mistreatments,defilementofhumanrights,poor
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ETHICS OF FASHION 7 payments and illegal work terminations. The companies from the past few years have been disregarding calls from the MNCs in order to obey regarding the occupational ethics. Nowadays, most of the customers are interested in the final products along with knowing the amount to which the business can buy the clothes linking with the ethical and sustainable practices. Hence, most of the fashion and clothing businesses are currently taking ethical performs as a serious worry to uphold the clienteles. References References Bray, J., Johns, N., andKilburn, D., 2011. An exploratory study into the factors impeding ethical consumption. Journal of Business Ethics, 98(4), 597-608. Chan, T. andWong, C., 2012. The consumption side of sustainable fashion supply – Understanding fashion consumer eco-fashion consumption decision. Journal of Fashion Marketing and Management, 16(2), 193-215. Diddi, S., andNiehm, L. S., 2016. Corporate Social Responsibility in the Retail Apparel Context:ExploringConsumers’PersonalandNormativeInfluencesonPatronage Intentions.Journal of Marketing Channels,23(1-2), 60-76. Goworek, H. 2011., Social and environmental sustainability in the clothing industry: a case study of a fair trade retailer.Social Responsibility Journal,7(1), 74-86. Harrison, A. andScors, J., 2010. “Multinationals and Anti-Sweatshop Activism”, American Economic Review, 100 (1), 247-273.
ETHICS OF FASHION 8 Kozlowski, A., Bardecki, M., andSearcy, C. 2012. “Environmental impacts in the fashion industry”, Journal of Corporate Citizenship, 45, 16-36. Niinimäki, K., and Hassi, L., 2011. Emerging design strategies in sustainable production and consumption of textiles and clothing.Journal of Cleaner Production,19(16), 1876-1883. Shen, B., Wang, Y., Lo, C. K., andShum, M. 2012. The impact of ethical fashion on consumerpurchasebehavior.JournalofFashionMarketingandManagement:An International Journal,16(2), 234-245. Choi, T.M., Lo, C.K., Wong, C.W., Yee, R.W., Shen, B., Wang, Y. and Shum, M., 2012. The impact of ethical fashion on consumer purchase behavior.Journal of Fashion Marketing and Management: An International Journal. Manchiraju,S.andSadachar,A.,2014.Personalvaluesandethicalfashion consumption.Journal of Fashion Marketing and Management,18(3), pp.357-374.