Importance of Ethics and Corporate Social Responsibility

The report emphasizes that ethics and corporate social responsibility are essential for organizations to build a positive image or reputation in the market. It highlights the importance of contributing to society, not just focusing on profit margins. The Bovis Home Group is recommended to focus on CSR to recruit more talented employees and achieve their goals effectively.

ETHICS ORGANIZATIONS

Table of Contents
TASK 1 – Responsible Management and Corporate Social Responsibilities (CSR) in The Bovis Home
Group Plc.......................................................................................................................................................3
Task 2 – Ethical theories and their Importance in the Organization..............................................................5
Types of ethical theories. .........................................................................................................................6
Task 3 Issues faced by the Bovis Home Group PLC....................................................................................7
Stakeholders affected by the issues in adopting Corporate social responsibilities and Ethics in the
Business....................................................................................................................................................9
TASK 4 - Importance of Corporate Social Responsibility and Steps to become an Ethical and Responsible
company -.....................................................................................................................................................10
Strategies for the Bovis Home Group PLC to be an Ethical and responsible company ........................11
CONCLUSION............................................................................................................................................11
REFERENCES.............................................................................................................................................13
Books and Journals.................................................................................................................................13

INTRODUCTION
The report is about the corporate social responsibilities(CSR) and ethics a building
organization should follow and adopt. An organization need to research the areas like
Environmental sustainability, Responsible Human resources and Ethical Supply chains. The
reports state that how these areas are important for all businesses(Pedersen,2015). As a Ethic or
Cooperative Social Responsibilities consultant for the Bovis Home Group Plc, I would research
the issues the organization in the various areas regarding the CSR and I would suggest some
plans to the Bovis Home Group Plc for dealing with those issues and problems.
The report also involves the importance of the social responsibilities within the corporate
world and how it affects the various organizations and how focusing on the corporate social
responsibilities would result in a growth and development of the organization. The environment,
Human resources and ethical supply chains are important for every business and it helps the
organization to maintain sustainability as well survival in the market(Cramer,2017).
TASK 1 – Responsible Management and Corporate Social Responsibilities
(CSR) in The Bovis Home Group Plc.
The Corporate Social Responsibilities refers to the management approach in
which an organization investigate cultural and territory concerns in their business activities and
interactions with the stakeholders(Walker and Kelly,2015). In order to maintain a scale between
economic, territory and cultural imperatives, while at the similar time focusing on the hopes of
the stakeholders and shareholders. The Bovis Home Group Plc should focus on the corporate
social responsibilities as it is very important for the organization as well the community it is
operating their business. It is important to create a distinction between the Corporate social
responsibilities, which can be a strategic and responsible business management thought , charity
or sponsorship(Leipziger,2017).
Advertising of the CSR needs motion that fit the needs and capability of the Bovis
Home Group which don't affect their economic property. CSR approach has been proven
prospering element in the processing countries to helps in meeting cultural and environmental
standards without settling their competitions (Lins,Servaes and Tamayo,2017). The Corporate
social responsibilities can help the Bovis Homes Group to achieve the goal of respectable

planetary improvement by supplying lot ,more effective set of running objectives than just
earning earnings. The appearance taken is for the Bovis Homes group can develop
sustainability, It can be financially secure, minimize its counter effects on the environment and
activity in correspondence with societal prospects. Their are various advantages of Corporate
social responsibility for the Bovis Home Group which are mentioned below -
 Better brand recognition
 Increased sales and customer loyalty
 Good business reputation
 Better financial performance
 Cost reduction
 Organizational growth
 Ability to attract talented staff
Responsible Business Reputation – A responsible management and CSR if adopted by
the Bovis Home Group can help it to build a positive image as a liable business can lead to
competitive benefits. Companies favors the supplier who have liable policies as it reflects on
how their customers sees them(Yakovleva,2017).
Cost savings – By adopting CSR the organization reduces the resource use, waste and
emissions, this can help the organization to save money as well as the environment. The
corporate social responsibility approach can lower the utility bills and achieve the savings of the
company on simple and easy steps(Choi and Moon,2016).
Finding and keeping talented staff – The Bovis Homes Group should adopt the CSR as it
can help them to attract talented and skilled employees for their business. bearable business
make it easygoing to recruit fresh employees or bear the active ones. Employees gets intended to
stay longer in a sustainable business and therefore it helps the organization to reduce the cost of
recruitment.
Other benefits of a Responsible management and Corporate Social Responsibility by
acting in a sustainable and responsible way -

 Accessing finance
 Attracting positive media attention
 Identification of new business opportunities
 reducing regulatory burden
Adoption of a Responsible Management and CSR is also not so easy for a small
organization as the CSR approaches and practices requires a good budget which can be a issue
for local businesses. Major organizations can afford to allot a budget to CSR coverage, but it is
not suitable for small businesses. Furthermore, professional states that corporate social duties can
be an effort in futility(McWilliams,2014). Management control of a company has a responsibility
to maximize the organizational profit, benefits for the shareholders but the Corporate social
responsibility is completely opposite. CSR focuses on environmental sustainability, human
resources and ethics for the benefit of the community or society. Hence, most of the organization
only discusses and talk about the Corporate social responsibilities but never adopt it. This is
known as Green-washing. It shifts a management of an organization from their objective which
was earlier to earn profit to focusing on the environmental profit and benefits.
Task 2 – Ethical theories and their Importance in the Organization.
Many other accept this difficulty due to the complexions of dealing human nature
while determining a set of rules, guidance or principle to follow in the organization. The
sector of business ethical motive tries to arise with statements to deal issues and troubles
that come up within the business surrounding. The right concept lean to supply plans and
guidance that confirm an activity to be correct or incorrect when settling human struggle
In simple words, Morality is the leg of philosophy which deals with the law of morality
and well determined standards of right and wrong that prescribes the human image and
also behavior in terms of rights, compel, regulations, welfare to social group etc.
The Bovis Home Group should focus on the business ethics and corporate social
responsibility as it can bring many for the business as follows -

 Attracting new customers to the company's products which can help in increasing
gross sales and earnings.
 To stay employees longer in the organization, cut down labour mass and boosting
production ratio.
 Pull in talented employees to work in the organization which help in reducing the
recruitment cost and also helps the organization to hire most talented and skilled
employees.
 Attracting capitalist and keeping the company's stock value up. Unethical activity
may harm a company's image and make it more less catchy or attractive to the
stakeholders(Argiolas,2017).
Types of ethical theories.
 Utilitarianism – This explanation assert that an action is reasoned to be wrong or right on
the basis of the impact it has the effect of those actions and it effects on the human. It
states that any act or exercise is socially right when it positively has an impact on those
who are involved and if has any negative consequences then it is ethically wrong. Hence,
functional goes by the concept that an act is considered to be socially based on a set of
concept that can carry the sterling uselessness to the majority of
human(Steenkamp,2017). Tools like price profit investigation, threat assessment are often
turn on upon useful for making decisions. The Bovis Home group can adopt this theory
of ethical business to improve the productivity of the business as choosing a ethical
action will be helpful in bringing out the correct decisions for the organization and it will
lead to the welfare of a majority of people.
 Justice – This theory mention the value of acquiring antitrust attention, sameness and
having rights. Justice mention the value of rights and acquiring a clean treatment as well
sameness. This theory states that every single has the right to own a part of asset as long
as it is accepted reasonably without going against anybody's rights. When an organization
is paying tax for their property to the government which they obtained fairly, this action
is reasoned to be unfair even if the money is apportioned to public schools or fire

divisions etc. The main two principles of this theory –The first states that every single
should have same rights to a fair statistical distribution of ethnic goods or services such
as teaching or education activity, lodging and food. The second principle states that if
there is any cultural and economic injustice or difference, they should profit the member
of society who are the maximum disadvantage.
 The Bovis Home group can adopt the utilitarianism theory in there business within many
conditions. For example if the organization constructed a building and it gets damaged
after few months but by using the same equipment, techniques and process they
constructed many other buildings as well which are successfully standing with customer
satisfaction. In this condition the ethical principle of utilitarianism states that is ethically
acceptable to construct any building with consequences or chances of getting some
damage. The majority of people who had a great experience and are satisfied with the
construction quality failed to adhere the risk of damage in the buildings. All constructed
building have risk of damage but the utilitarianism provides moral permission for the
construction to the Bovis Home Group. The Justice principle of ethics within the
business also states that the Bovis Home Group can avail their right and equality in the
market environment and community.
Task 3 Issues faced by the Bovis Home Group PLC.
The most important purpose of including corporate social responsibilities in the
organization is to make the corporate business movements as well as the corporate society both
property in three ways economic, cultural and environmental. Giving same importance to all the
three conceptions, But the Bovis Home Group thinks that the corporate social responsibilities are
much exterior part of their business, whereas other organization thinks that it is an digressive
issue for their enterprise because satisfying the clients and consumer is more crucial for
them(Hopkins,2016).
The Bovis Home Group faces a lot of issues in fulfilling the Corporate social
responsibilities, the construction company requires a lot of investment for practicing the social
responsibilities. The construction companies has a lot of environmental consequences while
performing their business operations for example constructing a building uses a lot of resources
and also affects the environment in the area the construction is going on. The Bovis Group fails

to protect the environment as it needs a lot efforts to do so. The use of improved technology can
help the organization to reduce the effect on the environment but due to lack of investment and
finance the company is failing to do so. The Bovis Home Group also fails to maintain the supply
change in the management. The construction process requires materials such as bricks etc which
is important for the construction process. These materials are imported or supplied by various
vendors around the country which takes a lot of time and therefore affect the supply chain and
sustainability or the company(Brammer and Pavelin2016).
Convincing the shareholders and other businesses financial judgment makers to allocate
roots to a plan or system designed to profit something other than the organizations lower line
may be the first obstruction or issue the Bovis Home Group must overcome. To practice CSR in
the organization the management within the Bovis Home Group should focus on the fact that the
customer buying decisions are influenced by the organization's behavior. Furthermore, the
corporate social responsibility programs or practices can lower the costs by reducing the waste or
resources. The major example of corporate responsibility helping to reduce waste can be
determined by McDonald. Adopting the CSR helped them a lot in reducing the use of water and
energy and also helped in reducing the waste. Many other organization faced problems in
adopting the corporate social responsibilities and the ethical business environment like lack of
finance, shifting the objectives, lack of employees and irresponsible management. But when the
organization considered the positive impact of CSR (Suliman,Khatib and Thomas,2016).
The organizations in order to overcome the issues in adopting the social responsibilities
plans various strategies which helps them to assist the corporate social responsibilities and
ethical business environment. The organization took help with various financial bodies to adopt
the social responsibilities. The organizations took strict actions to prevent the environmental
damage caused by their business operations. The organizations made strategies to maintain the
supply chain in the management or organization by the effective ways of importing various
resources or materials. The organizations started focusing on the responsibilities for the Human
resources.

Stakeholders affected by the issues in adopting Corporate social responsibilities and Ethics in
the Business.
The above diagram clearly determine the various stakeholders of The Bovis Home
group getting affected due to the issue they are facing in adopting or practicing the
Corporate Social Responsibilities and Ethical Business.
 Shareholders – Affected by return on investment.
 Employees – Issues in salary and Benefits, Health and Safety, Training and
Development, Opportunities and Communication.
 Consumer affected by price and value, issue in access of products and services,
Issue in the product quality etc.
 Business Partners - Partners face issue in the payments of bills, job sustained etc.
Illustration 1: Stakeholders affected by the lack of CSR and Business Ethics

 Government and community – Issue in tax share, Localized economic effect,
charity share, Community finance and commercial funding.
 Environment – Issue in waste management, sustainable raw materials, Energy
efficiency, Reducing packaging and Recycling process.
TASK 4 - Importance of Corporate Social Responsibility and Steps to become an
Ethical and Responsible company -
The term Corporate firm social duty gives a opportunity to the workers of the
organization to bestow towards the social group or community, territory etc. The
corporate social responsibilities may bring a great change on the economy of a country. If
the organization has committed to educate needy children of a particular small town not
only it gives a awareness of interior spirit but also pride and happiness. The Corporate
social duty goes in a lengthy way creating a affirmative reputation for the firm on the
whole. Doing things for others for example your stakeholders would not only take your
business to upper level but also assure the long period success and growth. A responsible
management plays and important role in making the organization popular and helps to
attract customers as well as more talented employees. People develops a optimistic
feeling for a organization or trade name which takes enterprise contributing towards the
society, for example planting trees, contributing in charity, educating poor children etc.
The organization makes a respective image of their brand among the people which helps
in building a positive reputation in the market(Ruggie,2017).
Corporate social duty also provides a impression of happiness to the employees,
Employees take pride when their organization takes initiative in social contribution. This
strengthen the bond between the organization and the employees. The strong bond among
the employees and organization leads to the development of the organization and
improving the productivity as well as brand image. The positive reputation of an
organization helps to generate more revenues by attracting more customers.

Strategies for the Bovis Home Group PLC to be an Ethical and responsible company
In order to be an Ethical and Socially responsible company the Bovis Home Group
should follows the following steps -
 Develop a vision – Corporate Social responsibility in an organization starts with an
awareness of who the organization is and what are the beliefs of the organization. The
Bovis group should clearly determine the core beliefs, business strategies and the model
of success for their organization. The Bovis group needs to practice the CSR with respect
to the culture and values of the organization.
 Once the decision of taking initiative in the social responsibilities is taken, the bovis
group need to make proper plans for conducting the program which is the best suitable
for their business. While promoting a social responsibility, The organization need to
focus on the visible connection between they say and what they can do. The Bovis group
if conducting a program for saving trees they need to ensure that really practice the
responsibilities to save the trees, and the program should be continued without any
cheating or step back.
 Launching strong and display intensely – In one case the Bovis group planned a CSR
plan they will need to make perception and utilize their enterprise effectively without
neglecting the on-going operations for observing how well the enterprise work.
 The Bovis Home group needs to consider the customers needs and preferences. Most
people support ethical business practices. Customers will be attracted towards the
organization as they will have a good feeling for them because of the social contribution.
 The Bovis group should enhance the talent recruitment b y using CSR.
The above strategies can help the organization to be ethical and responsible.
CONCLUSION
From the above report we can learn Ethics and Corporate Responsibility is essential for a
organization in order to build a positive image or reputation of an Organization in the market.
The organizations should not only focus on their profit margin or other financial benefits as
contributing towards the society is also important, This can not only build the positive reputation

but also helps the organization to develop good brand image , attracting customers as well as
more talented employees.
The Bovis Home Group should focus on the ethical and corporate social responsibility
through which they can contribute to the society and build a positive image and reputation in the
market. The CSR can help them to recruit more talented employees which may lead to effecxtive
achievement of their goals and objectives.

REFERENCES
Books and Journals.
Pedersen, E.R.G. ed., 2015. Corporate social responsibility. Sage.
McWilliams, A., 2014. Economics of Corporate Social Responsibility. Edward Elgar Publishing.
Hopkins, M., 2016. The planetary bargain: corporate social responsibility comes of age.
Springer.
Yakovleva, N., 2017. Corporate social responsibility in the mining industries. Routledge.
Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for business.
Routledge.
Walker-Said, C. and Kelly, J.D. eds., 2015. Corporate Social Responsibility?: Human Rights in
the New Global Economy. University of Chicago Press.
Leipziger, D., 2017. The corporate responsibility code book. Routledge.
Choi, H. and Moon, D., 2016. Perceptions Of Corporate Social Responsibility In The Capital
Market. Journal of Applied Business Research (JABR), 32(5). pp.1507-1518.
Argiolas, G., 2017. Corporate Social Responsibility. In Social Management (pp. 43-59).
Springer International Publishing.
Brammer, S.J. and Pavelin, S., 2016. Corporate Reputation and Corporate Social
Responsibility. A Handbook of Corporate Governance and Social Responsibility. p.437.
Suliman, A.M., Al-Khatib, H.T. and Thomas, S.E., 2016. Corporate Social
Responsibility. Corporate Social Performance: Reflecting on the Past and Investing in
the Future. p.15.
Steenkamp, J.B., 2017. Corporate Social Responsibility. InGlobal Brand Strategy (pp. 209-238).
Palgrave Macmillan UK
Ruggie, J.G., 2017. Corporate Social Responsibility and the Global Compact1. Business,
Capitalism and Corporate Citizenship: A Collection of Seminal Essays.
Lins, K.V., Servaes, H. and Tamayo, A., 2017. Social capital, trust, and firm performance: The
value of corporate social responsibility during the financial crisis. The Journal of Finance.