Ethics Reliability and Validity PDF

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How does Facebook advertiseaffect millennial buyingbehaviour to buy sports wearfrom JD Sports
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1...........................................................................................................................................3Literature Review.........................................................................................................................3TASK 2............................................................................................................................................9RESEARCH TITLE : How Facebook advertise affect millennial buying behavior to buy sportswear from JD Sports.......................................................................................................................9Research aim :Analyzing the way Facebook advertise effect millennial buying behavior to buysports wear – A study on JD sports STO.........................................................................................9Research objectives:.......................................................................................................................9To analyze the way Facebook influence customer decisions to buy sports products online...........9RESEARCH QUESTIONS :........................................................................................................10Problem statement :...................................................................................................................10Rationale for Selecting the topic................................................................................................10RESEARCH METHODOLOGY..................................................................................................11DATA ANALYSIS........................................................................................................................14CONCLUSION :............................................................................................................................19ETHICS, RELIABILITY AND VALIDITY................................................................................19GANTT CHART...........................................................................................................................19REFERENCES..............................................................................................................................23
INTRODUCTIONIn present scenario, development in technology has taken place. The advancement intechnology has bought both opportunities and challenges for the companies. It has brought thedrastic improvement in business activities. In addition to this, rapid growth is technology hasbrought big transformation in the way companies interact with their clients. Now Nowadays,many organizations utilities digital technology for promoting goods and services. Social mediaplatform has been utilized by an organization for facilitating communication with clients andinforming them about the products or services offered. Facebook or other social media sites areused by business entities for promoting products or service, as this is the platform there aremillions of active users and companies get an ease in reaching to the target audience. Use ofeffective platform for marketing or promotional activities is very essential in context ofinfluencing customers to buy specific products or services.The present report have focus on analyzing the way Facebook advertise effect millennialbuying behavior to buy sports wear from JD sports STO. Study will also include some strategieswhich can be utilized by business entity for getting better results of utilizing social media sitessuch as Facebook for promoting products or services.TASK 1Literature ReviewAs per the view ofChung, Moriuchi and Ganesan, (2018), who stated that social mediamarketing can be defined as an effective tool as well as practices executed by an organization foridentifying as well as analyzing conversations. According to author Ansary and Frost (2003),online advertisement can be defined as non-personal communication by companies forpromoting goods or services. The author Goldsmith & Lafferty (2012), states that objective ofonline advertisement by an organization is to change the perception of people about the brandand advertisement. As per the perception of (2012) Facebook Pages serve as commercial tools.Once a marketing manager in an organization make a Facebook Page they can then createadvertisement to display on Facebook. According to the perception ofLavacry,(2018), higherlevel of buying impulsiveness is linked to a greater sense of pleasure experienced from thepurchase.The authorsMolinillo,Liébana-Cabanillas and Buhalis, D., (2018),states that Inconsumption, consumers pass through different stages that put together form the consumer’spurchasing decision-making process.As per the view Rook (2013) who states that impulse
buying can be referred to as customer tendency to buy specific good without planning. Theauthor also has said that environment is the factor which influence an individual to purchaseparticular item. As per the report of marketing science institute, approximately one third is theproportion of unplanned purchases made by customers online. According to the record ofFacebook (2013) there are approximately fifty percents of user who log into Facebook page ondaily basis. As per the view of bielch (2012) who states that there are basically three componentsthese are cognitive, behavioral and affectionate components which has direct influence onbuying behavior of an individual. According to the opinion of Lavidge and Steiner (2012) whobelieves that firm can increase its sales by using Facebook for advertising their products orservices. The author Chandra (2012) perceives that advertising is the investment through whichlong term benefits can be achieved by an organization. As per the research conducted by Safko(2010) social media advertising aided the purchase decision and resulted in more competitiveprices, but held unfavourable attitudes in terms of various cognitive components. The authorPowers et.al, (2012) has shown his consent with the statement that use of social media sites bycompanies have direct as well as significant influence on buying behavior of customers. Thestudy conducted by Nail (2012) has shown result that approximately eighty five percent ofcustomers wants than organizations should communicate with them by utilizing social mediaplatform.As per the view of Kim(2011), retailers earn more web sales when shoppers shareproducts on social networks and via e-mail. According to the opinion of Funches, & Fox, (2011)user gratifications for using Facebook include social interaction. The author Dawson (2010)states that friends recommendations and comments related to the products are the two importantfactors which have direct as well as significant influence on making online purchase of sportsdecision by customers. As per the view of (Lin, Dahl and Argo, 2017) there are many peoplestill get easily influenced by traditional shopping tools such as circulars and store advertisements.It is very much essential for JD sports to implement digital solutions, as traditional media areless relevant to people or customers belonging to new generations.According to the perception of (Lima, 2017) there few factors such as percentage-offpromotions and gift ideas are some factors which influence customer to make impulsive onlinepurchase of sports items. As per the opinion of (Alalwan, 2018) special sale price on onlinepurchase is the factor which have direct as well as great effect on purchasing decision of an
individual. The author also states that these are the variables which inspire people to makefrequent purchase of specific product. In addition to this research conducted by author (Chan,Chan and Tang, 2017) reveals that unavailability of specific item in the market is the maincomponent which encourages people to make online purchase.According to the view of (Cvach, Kahsay and Shamoun, 2018), Visual merchandising isimportant factor which have great influence on people purchasing decision. The author alsostated that companies can show visual appearance of products by using social media sites, as thiswill help firm in attracting more number of customers. As per the opinion of (Soh, Rezaei andGu, 2017), there are some variables such as mood, social status, availability of money and time,past online shopping experience have significant influence on customers decision related tomaking purchase of sports or other products online.The research conducted by author (Smith, Stavros and Westberg, 2017) reveals that byutilizing the Facebook advertisement, business entities can engage customer in business evenafter purchase of goods made by client. As per the view of Yadav et al. (2013) who stated thatsocial factors have direct as well as great effect on buying decision of customer in context ofcomputer-mediated social environments. According to the opinion of Edwards (2011) whoperceives that business entities which uses Facebook or other social media sites for promotinggoods enhanced the elements of the purchase funnel such as awareness, consideration andpurchase.The author Carrillat et al. (2014) has provided suggestion that marketing manager in anorganization should prepare an effect Facebook messages, as this factor have great effect on thepurchasing decision of customers. As per the view of Punj (2011) Facebook advertisementstrategy used by companies have direct as significant and positive effect on the buying decisionof millennial. According to the perception of Maxwell (2013) marketing communication throughFacebook or other social media side has adverse effect on the buying decision as well asbehavior of customers. The author Goldstruck, (2013) has stated that Facebook advertisementassist people in making buying decisions. Research conducted by author Ruane and Wallace(2013) on same topic reveals that Facebook advertisement produces favorable behavioralattitudinal responses among Millennial women. According to the view of Punj (2011) who statesthat demographic factor have influence on buying decision of millennial to a great extent. As per
the perception of Wang and Sun (2010), who states that the only variable which have directeffect on purchasing decision of millennial are ethnic factors.According to the belief of (Badaoui, Lebrun and Bouchet, 2018.), online retailing inspireurge of purchasing, as consumers are able to search and react more easily than when in storeshopping to their changing moods. As per the perception of (De Mooij, 2018)impulse buyingbehavior dominates online purchases of sensory products. The author Parboteeah, and Valacich(2011) states that there are mainly two factors these are quality of website and customer inherentimpulsiveness have great influence on shopper buying decisions. As per the view of (Pedersen,2017) atmospheric variables provide consumers with information about the retailer andencourages customer to visit particular website for making purchase of specific product. Thestudy conducted by scholarBarbosa, Filipand Simões, (2018) reveals that the importantdimensions due which people use social media platform such as Facebook are social interactionwhich influences purchasing decision of people. According to the opinion of (Lima andPacheco, (2018)These social factors on Facebook may also act as impulse cues to drive sales. Asper the view ofOliveira, (2017) comments and likes related to the products have great influenceon intention of purchasing specific products by customers.The author statesMolinillo, Liébana-Cabanillas and Buhalis, (2018) that Facebook page is anonline medium that can capture consumer opinions about the different products or servicesoffered by an organization.As per the view ofAdnan, Ahmad and Khan, (2017) by utilizing the Facebook or othersocial media sites business entities can gather information related to existing customer group,this marketing strategy will assist firm in increasing Customer Relationship Managementinitiatives. According to the opinion of Gustin (2012) who stated that advertisement throughFacebook is considered to be effective., as it enables companies to establish their marketingobjectives and pay for ads in per-determined increments.According to the view of () Facebook events allows facebook users to receive messagesto their Facebook inboxes and to see updates in their Newsfeeds which are very helpful for themin context of making buying decision. The authorRisitano, Sorrentino and Quintano, (2017) hasnoticed that many of the companies such as JD sports uses social media sites like Facebook forinforming people about the upcoming offers , discounts and for influencing people to buyspecific product. As per the perception ofCostaand Coelho do Vale, (2018) consumers prefer
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