Ethics and Sustainability in Organizations: A Case Study of Woolworths

Running head: ETHICS AND SUSTAINABILITY
Ethics and Sustainability
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1ETHICS AND SUSTAINABILITY
Introduction
The purpose of the following paper is to discuss about the ethical considerations that are
very important for the organizations. In the contemporary competitive environment, the term
‘brand reputation’ or ‘brand image’ is very important. The companies thrive for the better future
by maintaining a good brand image that can be obtained only by maintaining the working ethics.
Two of the most important issues in the modern day organizations will have to be found to find
the ways to resolve them (Bishop, 2013).
Identification of issue 1
The organization that will be the focus for this section is the retail giants of Australia,
Woolworths. They are one of the biggest retailers in the country. Generally, they deal with the
food products for their customers (Bishop, 2013). They have been facing an ethical problem in te
recent times. The problem deals with them not meeting the needs of the customers in terms or
providing the best quality foods (Goetsch & Davis, 2014). Their promotional marketing activities
do not match with the kind of food they provide to their customers. The research and feedback
from the customers have proved that the low quality of the food has affected the health of the
customers and this is very fatal indeed. It has been alleged many times that the dairy products of
Woolworths have not met the quality to be provided to the customers (Ferrell, 2016).
Ethical framework for addressing the issue and justification of choice
The ethical decision making framework that can be taken as the solution for this issue is
the Issue-Contingent Model invented by Thomas M. Jones in the year 1991. This framework that
should be put to practice with the moral intensity should be the first priority for the business
organizations (Ferrell, 2016). It is very important to remember that the first priority of the