Ethnography Article Analysis 2022
Added on 2022-10-19
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Running head: ETHNOGRAPHY: ARTICLE ANALYSIS
ETHNOGRAPHY: ARTICLE ANALYSIS
Name of the student
Name of the University
Author Note
ETHNOGRAPHY: ARTICLE ANALYSIS
Name of the student
Name of the University
Author Note
1ETHNOGRAPHY: ARTICLE ANALYSIS
“Democracy in an age of viral reality: A media epidemiography of Spain’s indignados
movement” is an article written by John Postill, on behalf of RMIT University Melbourne,
Australia, under the journal named “Ethnography” (Postill, 2014). The respective piece analyses
the social media trends to bring out ethnological insights in contemporary world. The paper
summarizes and states the purpose of the article by investigating its language, imagery and
theme.
Summary of the article
The purpose of the article Democracy in an age of viral reality: A media
epidemiography of Spain’s indignados movement” by John Postill is to throw light and provide
investigative and analytical insight of emergence, scope and dynamics of media ethnography, by
focusing on the techno political movements happening all around the globe (Postill, 2014). It
presents a new approach to dissent and protest movements that have been happening across the
globe in the digital area, which is termed as “media epidemiography” in academics. It has
precisely focused on the evolution and scope of techno- political terrains in the contemporary
world politics with respect to the indignados movement in Spain. The piece draws ideas,
perspectives and approaches from the fieldwork done on the respective political movement by
giving a hint of the futuristic protest patterns, as estimated by the author that would be highly
optimized with innovative, exceptional contents that might be made viral through media
professionals. The piece opens with a brief narration of the indignados movement from its
inception as a peaceful protest to its pandemic growth with time catalyzed by media. The author
has intrinsically described the ways by which popular contents from mainstream as well as
dissent media are circulated and made viral, where the psychosocial behavior of the netizens are
influenced. Such influences contribute to mass protest movement, which is a new and
“Democracy in an age of viral reality: A media epidemiography of Spain’s indignados
movement” is an article written by John Postill, on behalf of RMIT University Melbourne,
Australia, under the journal named “Ethnography” (Postill, 2014). The respective piece analyses
the social media trends to bring out ethnological insights in contemporary world. The paper
summarizes and states the purpose of the article by investigating its language, imagery and
theme.
Summary of the article
The purpose of the article Democracy in an age of viral reality: A media
epidemiography of Spain’s indignados movement” by John Postill is to throw light and provide
investigative and analytical insight of emergence, scope and dynamics of media ethnography, by
focusing on the techno political movements happening all around the globe (Postill, 2014). It
presents a new approach to dissent and protest movements that have been happening across the
globe in the digital area, which is termed as “media epidemiography” in academics. It has
precisely focused on the evolution and scope of techno- political terrains in the contemporary
world politics with respect to the indignados movement in Spain. The piece draws ideas,
perspectives and approaches from the fieldwork done on the respective political movement by
giving a hint of the futuristic protest patterns, as estimated by the author that would be highly
optimized with innovative, exceptional contents that might be made viral through media
professionals. The piece opens with a brief narration of the indignados movement from its
inception as a peaceful protest to its pandemic growth with time catalyzed by media. The author
has intrinsically described the ways by which popular contents from mainstream as well as
dissent media are circulated and made viral, where the psychosocial behavior of the netizens are
influenced. Such influences contribute to mass protest movement, which is a new and
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