The European Union aims to remove obstacles between member states and prevent their recurrence. The main EU competition instruments include mergers, state aid control, fight on cartels and antitrust rules. The member states have a major role in harmonizing their policies to match the EU policies.
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EU Competitive Instruments1 EU Competition Instruments Student’s Name Professor’s Name Course Name Date
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EU Competitive Instruments2 Describe the main EU competition instruments. The European Union is based on the principle of an open market economy with free competition (Article 119 of the Treaty on EU Working Methods (hereinafter the Treaty) in conjunction with Article 120 of the Treaty). In accordance with this, the Treaty aims to remove obstacles between EU member states and to prevent the recurrence of these obstacles (Arrébola, 2014). Section VII of the Treaty (general rules relating to competition, taxes and the unification of legal regulations) also contain chap. 1 rules of competition (Article 101-109 of the Treaty). According to Art. 3 I lit. b of the Treaty, the European Union has exclusive competence to establish the rules of competitiveness necessary for the functioning of the internal market (Arrébola, 2014). Competition policy is a vital aspect of the internal market in Europe because it advocates for the provision of quality products and services at affordable prices (Arrébola, 2014). The policy involves the initiation of rules that keep check of companies to ensure that they compete fairly thereby enabling innovativeness and efficiency, reduction of prices, the creation of extensive choices for clients, and enhancement of quality (Ezrachi, 2018). Therefore, the main EU competition instruments are implemented and integrated into this context to facilitate these procedures and encourage liberalization. The commission mobilizes market expertise ideologies and competition policy tools to necessitate a boost in growth and investment agenda. Through pursuance of effective execution of competition rules, the commission aims to maintain competition instruments aligned with market expansion alongside creating a competition culture in the EU and the global spectrum (Swann, 2018). In this regard, tools such as reviewing of mergers, state aid control and fight on cartels and antitrust rules are adopted Mergers are applicable to all firms under EU. It is the mandate of the commission to conduct checks and examine if turnovers of certain firms are above particular thresholds. The threshold is a combined worldwide sale in the European common market and ranges from 250
EU Competitive Instruments3 million euros to 5 billion euros (Graells, 2015). Mergers are standardized and may be restricted if it largely hinders competition and adversely affects consumers. The competition rules contained in the Treaty on Working Methods in the EU are supplemented by Regulation 139/2004 on the control of the merger of enterprises. It limits the possibilities of association (cf. § 6). The question of whether a union has a common purpose (Article 3 of the EU Regulation on Antimonopoly Control) will be decided on the basis of certain criteria (Article 1 II and III of the EU Regulation on Antimonopoly Control (hereinafter - the Resolution) in conjunction with Article 5 of the Resolution ). Associations with a common goal should be registered by the commission after the conclusion of the contract (Article 2 of the II Decree). Based on this, the commission decides on the legality of associations (Article 6 of the Resolution). An association of entrepreneurs with a common goal cannot exist without registration until it is approved by a decision of the commission (Article 7 I of the Ordinance). Punishment for those guilty of violating the Ordinance can be a fine by withholding from pay (Article 14 Ordinance) or a normal fine (Article 15 Ordinance). The unification of enterprises with a single goal applies only to European law, which regulates the control over the merger of enterprises, the application of the national law is excluded (Article 21 III I of the Resolution). The body responsible for the proper application of the law governing the merger of enterprises is only the commission (Article 21 I of the Ordinance). The main provisions in force for art. 101 and 102 of the Treaty, on the one hand, for the rules of competition of the Member States, on the other, do not apply to national legislation governing the control of the association of enterprises (Franck, 2015). Another instrument is the idea of state control. State aid is included in the EU Treaty law. All governments are subject to the law to prevent them from giving unfair and unsatisfactory assistance to industries on subsidies, but this may not apply in areas dependent on development aid or where such aid won’t distort the operationalization of the single market, especially regions
EU Competitive Instruments4 with high unemployment (Schuknecht, 2017). The issue on cartels is illegal but the commission may choose to offer an incentive of ‘no-fine’ for the first affiliate of a cartel group to offer information or act as a whistle-blower. As far as EU is concerned, competition is not only focused on a single country. Competition is viewed on a global spectrum because of the growth in internal markets and globalization (Orbie, 2016). Violation of competition rules may accrue within a particular member state and the case gets handled by the national competition authority (NCA), but the impacts of such illegal activities like running cartels are felt in many countries across EU and beyond due to globalization (van de Gronden and Szyszczak, 2014). Based on this, the commission is often considered the best and well placed to make a follow-up on these trans-EU cases because of its powers not only in the field of investigation but also due to its ability to take binding decisions to all member states and impose substantial fines (Lundqvist, 2015).In 1992-1994, Special laws were passed to regulate government assistance to national companies. The main criterion remains the interests of the development of competition in the Europeanspace,andstateaidmayunderminetheveryfoundationsofthecompetitive mechanism. Thus, state aid is unequivocally interpreted as a tool to distort competition (Bovis and Clarke, 2015). However, although this assistance is considered as a potential danger to the competitive process within the EU, its prohibition is not absolute and unconditional. It is believed that state aid can have positive consequences that help to achieve certain objectives of EU competition policy. The general idea is that state aid can correct market failures that antitrust regulation cannot cope with. Or, this assistance may be accompanied by such important external effects (support and expansion of employment, environmental protection, R & D, regional development) that compensate for its distorting effects on market competition (Wu, 2012). That is why (even without taking into account the complex political aspects) the European Union in its assessment of state aid adheres to a balanced approach, especially to those industries and
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EU Competitive Instruments5 countries where traditionally strong state intervention in the economy (for example, in France) (Bradshaw, 2016).Theadequacyofstateaidisassessedusingnotonlythequalitative characteristics of the object of help but also using the quantitative criterion of proportionality of state subsidies to the stated goals. For example, in 2000, when deciding whether to provide assistance to Ford, (United Kingdom) to invest in a plant located in South Wales, the European Commission used the criterion of the intensity of regional assistance to equalize regional competition patterns. The Commission approved the submitted assistance program since its volume was below the upper quantitative limit (Koenig, 2018). When implementing EU state aid, it often requires the adoption of compensatory measures to protect competition in those industries and regions where targeted state support is directed. For example, the targeted large- scale financial assistance from Air France from the French government was approved by the EU only after the company abandoned a number of routes where it dominated and provided several of its landing lanes at Orly airport (Paris) to other airlines. The close relationship between industrial and competitive policies within the EU is observed in relation to small and medium businesses. EU competition authorities adhere to the concept of "opposing force" - the need to strengthen one side of the market to counteract the influence of the other (small business against monopolies) when it is demanded by consumers. Broader criteria in terms of cooperation agreements, technology cartels, mergers and acquisitions are used to evaluate small businesses (Pearson, 2015). Another tool is the antitrust policy. The globalization of markets leads to the globalization of competition. The globalization of competition necessitates the creation of mechanisms that would oppose unfair competition in the global market (Swann, 2018). In this regard, an illustrative example is that the first merger banned by the European Commission was an international deal - the purchase of De Havilland, a Canadian subsidiary of Boeing, by two
EU Competitive Instruments6 companies - Aerospatiale (France) and Alenia (Italy) (Eckardt and Kerber, 2014). For several decades, ideas have been expressed about the creation and development of international antitrust law. It recognizes the need to limit and control acts of unfair competition, as well as the need to establish certain minimum standards for antitrust regulation. The positive experience of the European Union convincingly proves the advantages of a single (albeit on a regional scale) antitrust policy. Effective adoption of the antitrust policy is not easy (Bania, 2018). Indeed, in modern conditions, national legal systems are not able to effectively control transnational competition and, above all, corporate mergers with operations in two or more countries, for two main reasons. Firstly, the legal system of one state is not able to prevent unfair competition occurring in a foreign territory that adversely affects its national economy. Secondly, the laws of one state do not set the task of protecting the economic system of another state from negative consequences (Zingales and Kanevskaia, 2016). For example, it is common practice to appropriate legislative support for “their” export-oriented cartels. However, EU has made significant efforts to address such obstacles so as to promote antitrust policy. One of the efforts is to create bilateral trade agreements. Bilateral treaties are formed on the basis of a combination of mutual interest of the participating states in strengthening cooperation in improving the application of law by both parties and the desire to avoid litigation or settle it when it arises as a result of defending the right to use extraterritorial jurisdiction (Kingston, 2010). Bilateral treaties successfully serve their purposes, facilitating mutual contacts and ensuring cooperation, which, in general, increases the effectiveness of the efforts applied by antitrust authorities in both the EU and the USA. As a result, many mergers and acquisitions are currently being investigated immediately by both the United States and the EU. Thus, thanks to the close cooperation of the EU and US antitrust authorities, it was possible to coordinate efforts to jointly prosecute the US and EU Federal Trade Commission members of the merger agreement in the case of Swiss
EU Competitive Instruments7 pharmaceutical companies Ciba-Geigy and Sandoz and also in the case of the merger of the Guinness and Grand Metropolitan companies. Similar cooperation took place in investigations in other cases, for example, in the case of Microsoft, which was coordinated in 1995 by the United States and the EU. To be fair, it should be noted that the cooperation of the antimonopoly departments of the two systems is not always possible to lead to the coordination of their actions. In particular, the most indicative disagreement occurred during the investigation of the Boeing and McDonnell Douglas merger act, when the US Federal Trade Commission considered this operation admissible from the point of view of antitrust law, and the European Commission expressed its consent to initiate prosecution of this merger. The result was a real threat of a trade war between the US and the EU (Schiek and Gideon, 2018). The reasons for the difficulties in cooperation between the EU and the US antitrust agencies are both differences in national laws, and mismatched motives of the parties in the field of legal and industrial policy. During the merger of two American aircraft manufacturers, competition issues in the European market were also touched upon (both the interests of the only European manufacturing competitor in this market, Airbus and, of course, airlines). Boeing at the time of the merger was the world leader with a share of 64% on large civilian aircraft; Airbus accounted for 30% and McDonnell Douglas 6%. Both enterprises were also represented in the markets of space technology and military equipment (Clancy, Geradin and Lazerow, 2014). Discuss the assertion that, because the EU has a well-established set of competition instruments, member states now only have a minor role in this important area of business regulation. The member states have a major role in harmonizing their policies to match the EU policies. The increasing importance of international cooperation in the field of competition protection does not mean that national antitrust agencies are no longer able to perform these
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EU Competitive Instruments8 functions. We are close to the position that “despite globalization, the tasks of national antitrust agencies, although changing, are by no means reduced to zero. Despite changes in the structure of the global economy, national, regional and local markets remain important. The task of the cartel office is an individual approach to markets and attention to their features (Bania, 2018). The relations between the European Commission and the national cartel bodies are characterized mainly by the predominant use of national antitrust law by national cartel agencies, as well as the constant close interaction of the European Commission with national cartel agencies and national antitrust courts (Lundqvist, 2015). In addition, bilateral cooperation with European participation is specific and is carried out both at the level of the European Commission and the national departments of the signatory countries. An example of a very problematic cooperation between the German anti-cartel office and the US Federal Trade Commission is the merger check between the German Mahle GmbH and the Brazilian company Metal Leve SA in 1996. During an intensive exchange of views, the parties tried to resolve differences over the companies' violation of the notification duty (the merging firms did not consider it necessary to notify the US antitrust agency of the planned merger; the Federal Trade Commission, on the contrary, considered the state of competition in the US directly affected by this merger; The European Commission defended the position of sufficiency of its competence in the case) (Schuknecht, 2017). The exchange of views did not change the position of the Americans, and the Federal Trade Commission ordered the company to pay high fines. The German antitrust authority was only notified of the decision. Currently, the British antitrust law, in general, is developing in line with the pan- European approaches to the protection of competition, however, retains its specificity in a rather important area. Thus, the British antitrust authorities, unlike the pan-European ones, actively
EU Competitive Instruments9 apply not only sanctions in the form of fines and penalties, but also so-called restructuring measures, actively intervening in the functioning of the free market, in pricing mechanisms, in the structure of markets and business relations actors in relevant markets (Ezrachi, 2018).
EU Competitive Instruments10 References Arrébola, C. A. (2014) ‘The Historical Foundations of EU Competition Law’,Legal Studies, 34(4), pp. 745–748. doi: 10.1111/lest.12070. Bania, K. (2018) ‘The role of consumer data in the enforcement of EU competition law’, European Competition Journal, 14(1), pp. 38–80. doi: 10.1080/17441056.2018.1429555. Bovis, C. and Clarke, C. (2015) ‘Private Enforcement of EU Competition Law’,Liverpool Law Review, 36(1), pp. 49–71. doi: 10.1007/s10991-015-9164-9. Bradshaw, S. (2016) ‘Is a trade union an undertaking under EU competition law?’,European Competition Journal, 12(2/3), pp. 320–340. doi: 10.1080/17441056.2017.1283568. Clancy, M., Geradin, D. and Lazerow, A. (2014) ‘Reverse-payment patent settlements in the pharmaceutical industry: An analysis of U.S. antitrust law and EU competition law’,Antitrust Bulletin, 59(1), pp. 153–172. Available at: http://search.ebscohost.com/login.aspx? direct=true&db=a9h&AN=97023818&site=ehost-live (Accessed: 30 October 2018). Eckardt, M. and Kerber, W. (2014) ‘Developing Two-tiered Regulatory Competition in EU Corporate Law: Assessing the Impact of the Societas Privata Europaea’,Journal of Law & Society, 41(1), pp. 152–171. doi: 10.1111/j.1467-6478.2014.00660.x. Ezrachi, A. (2018)EU competition law: an analytical guide to the leading cases. Bloomsbury Publishing. Franck, J.-U. (2015) ‘Umbrella pricing and cartel damages under EU competition law’, European Competition Journal, 11(1), pp. 135–167. doi: 10.1080/17441056.2015.1040623. Graells, A. S. (2015).Public procurement and EU competition rules. Bloomsbury Publishing.
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EU Competitive Instruments11 Kingston, S. (2010) ‘Integrating Environmental Protection and EU Competition Law: Why Competition Isn’t Special Integrating Environmental Protection and EU Competition Law European Law Journal’,European Law Journal, 16(6), pp. 780–805. doi: 10.1111/j.1468- 0386.2010.00533.x. Koenig, C. (2018) ‘Making contribution work: the liability of privileged and non-privileged injurers in EU competition law’,European Competition Journal, 14(1), pp. 110–128. doi: 10.1080/17441056.2018.1455387. Lundqvist, B. (2015) ‘The interface between EU competition law and standard essential patents – from Orange-Book-Standard to the Huawei case’,European Competition Journal, 11(2/3), pp. 367–401. doi: 10.1080/17441056.2015.1123455. Orbie, J. (2016) A civilian power in the world? Instruments and objectives in European Union external policies. InEurope's Global Role(pp. 17-50). Routledge. Pearson, G. (2015) ‘Sporting Justifications under EU Free Movement and Competition Law: The Case of the Football “Transfer System”’,European Law Journal, 21(2), pp. 220–238. doi: 10.1111/eulj.12110. Schiek, D. and Gideon, A. (2018) ‘Outsmarting the gig-economy through collective bargaining - EU competition law as a barrier to smart cities?’,International Review of Law, Computers & Technology, 32(2/3), pp. 275–294. doi: 10.1080/13600869.2018.1457001. Schuknecht, L. (2017).Trade protection in the European Community. Routledge. Swann, D. (2018).Competition and industrial policy in the European Community. Routledge. van de Gronden, J. and Szyszczak, E. (2014) ‘Introducing Competition Principles Into Health Care Through EU Law And Policy: A Case Study of the Netherlands’, Medical Law Review,
EU Competitive Instruments12 22(2), pp. 238–254. Available at: http://search.ebscohost.com/login.aspx? direct=true&db=a9h&AN=96236332&site=ehost-live (Accessed: 30 October 2018). Wu, Q. (2012) ‘EU-China Competition Dialogue: A New Step in the Internationalisation of EU Competition Law?’,European Law Journal, 18(3), pp. 461–477. doi: 10.1111/j.1468- 0386.2012.00608.x. Zingales, N. and Kanevskaia, O. (2016) ‘The IEEE-SA patent policy update under the lens of EU competition law’,European Competition Journal,12(2/3), pp. 195–235. doi: 10.1080/17441056.2016.1254482.